Por favor, use este identificador para citar o enlazar este ítem:
http://dspace.udla.edu.ec/handle/33000/5983Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Salado Godos, María de Lourdes | - |
| dc.creator | Ayala Morante, Andrea Valeria | - |
| dc.date.accessioned | 2016-11-15T14:17:35Z | - |
| dc.date.available | 2016-11-15T14:17:35Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.citation | Ayala Morante, Andrea Valeria (2016). Plan de negocio para la creación de un bróker dedicado a la exportación de barras de chocolate elaboradas por pymes ecuatorianas hacia Estados Unidos. Facultad de Ciencias Económicas y Administrativas. UDLA. Quito. 29 p. | es_ES |
| dc.identifier.other | UDLA-EC-TINI-2016-121 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/5983 | - |
| dc.description | In Ecuador there is not a broker specialized in chocolates business, although the demand of exporting the best chocolate in the whole world, which is the Ecuadorian; overtaking the traditional countries such as Switzerland, Madagascar, Germany (Embassy of Ecuador, n.d). The SMEs need assistance to get to know a new market that will bring positive rewards in the countrys economy. The SMEs have a premium product which is required in the US market, which record in 2013 imports increased 9.3% (Pro Ecuador, 2013). According to the external analysis conducted we found that customers seek advice, drivability and overseas market. Companies currently offer similar services do not give enough advice and positioner not care about small traders in the international market, resulting in large financial losses for customers and also losing ground abroad. This is how the concept of Export Guide and the business opportunity of a broker dedicated export of chocolate bars made by Ecuadorian SMEs begins. Offering a comprehensive service that is responsible for meeting the needs of an international market focusing them to customers. The target market will be SMEs that are in the city of Quito chocolate producers | en |
| dc.description.abstract | En el Ecuador no existe un bróker especializado en pymes chocolateras, pese a que cada día aumenta la demanda de exportación del mejor chocolate del mundo el cual es el Ecuatoriano; sobrepasando los países tradicionales como son Suiza, Madagascar, Alemania... | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2016 | es_ES |
| dc.subject | PLANEACIÓN EMPRESARIAL | es_ES |
| dc.subject | CONSULTORÍA DE EMPRESAS | es_ES |
| dc.subject | COMERCIO EXTERIOR | es_ES |
| dc.subject | EXPORTACIONES | es_ES |
| dc.subject | CHOCOLATE | es_ES |
| dc.subject | ECUADOR-ESTADOS UNIDOS | es_ES |
| dc.title | Plan de negocio para la creación de un bróker dedicado a la exportación de barras de chocolate elaboradas por pymes ecuatorianas hacia Estados Unidos | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2016-121.pdf | 1,31 MB | Adobe PDF |  Visualizar/Abrir |
Los ítems de DSpace están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.