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dc.contributor.advisorLlugsha Guijarro, Víctor Elías-
dc.creatorNieto Rodríguez, Sandra Katherine-
dc.date.accessioned2016-08-25T16:55:34Z-
dc.date.available2016-08-25T16:55:34Z-
dc.date.issued2016-
dc.identifier.citationNieto Rodríguez, S. K. (2016). Propuesta de plan de negocios, para la creación de una empresa de animación, enfocada en temáticas tradicionales ecuatorianas (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TTCOT-2016-02-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/5437-
dc.descriptionThe present project, was born from the idea of revaluing our intangible cultural heritage, which gradually is losing especially by the new generations. Hence, it was decided to combine the novel theme parties known as crazy hours, with our Ecuadorian typical parties, in order to recreate a place full of hubbub, fun and lots of traditional culture environment, by creating a company providing services animation festivals, which will be named Ancestral Land. To start the project, we got all necessary information about theoretical framework, it was made through secondary sources, we find concepts of tourism, recreation and tourist entertainment, events, tradition and culture. In the second chapter, everything about the company, SWOT analysis, and competitive advantage, this in order to determine the best strategies to meet company goals outlined. In the third chapter, we proceeded to do an analysis of results obtained by applying a survey as a method of gathering information. The fourth chapter consists of the development of the 4 P (place, price, product, promotion), which allowed analyzing the results of market analysis in the most optimal way to sell our product. In the fifth chapter, all resources appear to launch the company. For the preparation of chapter six, we proceeded to make tables regarding the current financial situation and future of the company. Finally, the project was closed with the findings, recommendations about the project, all in order with proper citations and annexes.en
dc.description.abstractEl presente proyecto de titulación nace de la idea de revalorizar nuestro patrimonio cultural intangible, que poco a poco se está perdiendo sobre todo por parte de las nuevas generaciones...es_ES
dc.format.extent113 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2016es_ES
dc.rightsopenAccesses_ES
dc.subjectPLANIFICACIÓN EMPRESARIALes_ES
dc.subjectECUADOR-FESTIVIDADESes_ES
dc.subjectECUADOR-CULTURAes_ES
dc.subjectEMPRESA TIERRA ANCESTRALes_ES
dc.titlePropuesta de plan de negocios, para la creación de una empresa de animación enfocada en temáticas tradicionales ecuatorianases_ES
dc.typebachelorThesises_ES
Aparece en las colecciones: Tecnología en Comercialización y Operaciones Turísticas

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