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http://dspace.udla.edu.ec/handle/33000/5240Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Vinueza Luzuriaga, Gonzalo Roberto | - |
| dc.creator | Salazar Beltrán, Daniela Michael | - |
| dc.date.accessioned | 2016-07-07T18:49:56Z | - |
| dc.date.available | 2016-07-07T18:49:56Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.citation | Salazar Beltrán, D. M. (2016). Plan de negocio para la creación de una empresa dedicada a la venta de snacks no tradicionales mediante un snackcar en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TIM-2016-19 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/5240 | - |
| dc.description | The titling work done proposes an idea based on the sale of non-traditional snacks through a snackcar (car that retails snacks / goodies). The snacks that innovate this project are characterized by flavors and colors, few have tasted or seen. In its content you can appreciate how different businesses expend the products in different distribution channels. An analysis of the industry where the opportunities, threats, structure, trends and characteristics of the companies that are part of the same. A market research was conducted both qualitatively and quantitatively, where primary and secondary information was collected allowing to know the appropriate segments for products; also the tastes and preferences of potential consumers. In addition, it could be demonstrated acceptance of the business idea, noting that the food industry and non-alcoholic beverages is constantly growing. Thanks to a market research a marketing strategy focused on consumer needs was used. Since the products are massive consume, it has been defined undifferentiated marketing strategy, emphasizing positioning through different competitive advantages of the products and the distribution channel. Given the market research, social media is the medium where promotions are made. Knowing the market demand it’s defined, the production capacity trying to optimize resources in the best way by trying to reduce costs and improving business. It has been established an organizational structure based on business needs, getting a professionally prepared team for the assigned functions. Finally, after determining the different calculations of the project the viability of the project is concluded; making it a business plan attractive to both consumers and shareholders. | en |
| dc.description.abstract | El trabajo de titulación realizado propone una idea de negocio basada en la venta de snacks no tradicionales a través de un snackcar “carro que comercializa snacks/golosinas”... | es_ES |
| dc.format.extent | 183 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2016 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.subject | CREACIÓN DE EMPRESAS | es_ES |
| dc.subject | MARKETING DE VENTAS | es_ES |
| dc.subject | ALIMENTOS | es_ES |
| dc.title | Plan de negocios para la creación de una empresa dedicada a la venta de snacks no tradicionales mediante un snackcar en la ciudad de Quito | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería en Marketing | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIM-2016-19.pdf | 4,5 MB | Adobe PDF |  Visualizar/Abrir |
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