Plan de negocios para la creación de una empresa, dedicada a la obtención de materia prima plástica a través de la recuperación de desechos plásticos, en la ciudad de Quito

Duran Molina, Andrea Estefanía

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Campo DC	Valor	Lengua/Idioma
dc.contributor.advisor	Proaño Pérez, Carol Elisa	-
dc.creator	Duran Molina, Andrea Estefanía	-
dc.date.accessioned	2016-02-02T17:23:52Z	-
dc.date.available	2016-02-02T17:23:52Z	-
dc.date.issued	2015	-
dc.identifier.citation	Duran Molina, A. E. (2015). Plan de negocios para la creación de una empresa, dedicada a la obtención de materia prima plástica a través de la recuperación de desechos plásticos, en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.	es_ES
dc.identifier.other	UDLA-EC-TINI-2015-48	-
dc.identifier.uri	http://dspace.udla.edu.ec/handle/33000/4510	-
dc.description	The main goal of this thesis, it is to determine then, the viability and the current market possibilities, in order to create an enterprise for the gathering of the plastic garbage and subsequently, the selling of it as raw material to other companies, for recycling and other purposes. With this aim, the present work has been structured in the chapters, as follows: The first chapter refers to a general description of the business project and the creation of the enterprise. The following chapter continues with an analysis of the national industry for recycling plastic garbage; the new trends in this regards and a (PEST) analysis. In order to support this market research, we have recurred to different studies including qualitative and quantitative information such as surveys; interviews to experts and focus groups. All of this has allowed us to obtain substantial information regarding the different actors in this industry, such as suppliers, potential clients, and other competitors. The developing of a Marketing Plan, has been done by taking as a guide, the principles and main concepts exposed in the book Fundamentos de Marketing from Philipe Kotler. Within this plan, we have been able to establish the necessary market strategies, as well as the more efficient use of the current media (social media, publicity, etc.), in order to place the company in the local national market. The next chapters, refers to an Operational and Production Plan, it is establish as well the management team and the general chronogram of activities, and also it provides an analysis of the critical risks, potential problems and assumptions.	en
dc.description.abstract	El principal objetivo de la realización de esta tesis, es determinar la viabilidad de obtener plástico y venderlo como materia prima a través de la recuperación y el reciclaje de los desechos del mismo, a corto plazo a nivel nacional y a largo plazo a nivel internacional...	es_ES
dc.format.extent	221 p.	es_ES
dc.language.iso	spa	es_ES
dc.publisher	Quito: Universidad de las Américas, 2015.	es_ES
dc.rights	openAccess	es_ES
dc.subject	PLANEACIÓN EMPRESARIAL	es_ES
dc.subject	INDUSTRIA MANUFACTURERA	es_ES
dc.subject	MATERIA PRIMA	es_ES
dc.subject	PLÁSTICOS	es_ES
dc.subject	QUITO-ECUADOR	es_ES
dc.title	Plan de negocios para la creación de una empresa, dedicada a la obtención de materia prima plástica a través de la recuperación de desechos plásticos, en la ciudad de Quito	es_ES
dc.type	bachelorThesis	es_ES
Aparece en las colecciones:	Ingeniería en Negocios Internacionales

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