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http://dspace.udla.edu.ec/handle/33000/1678Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | González Benítez, Iván Fernando | - |
| dc.creator | Mata Echeverría, Karla Ximena | - |
| dc.creator | Constante López, Diana Carolina | - |
| dc.date.accessioned | 2015-06-17T18:41:52Z | - |
| dc.date.available | 2015-06-17T18:41:52Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.citation | Mata Echeverría, K. X.; Constante López, D. C. (2011). Plan para la implantación de una empresa dedicada a la producción y exportación de harina y grano reventado de Amaranto (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TINI-2011-32 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/1678 | - |
| dc.description | The project refers to a business plan for the implementation of a processing, marketing and export company of flour and grain amaranth trap. This project determines the sector and the industry, which the company belong, applying macro and micro environment analysis, and further Porter's five forces analysis. In Chapter II, a qualitative market research based largely on interviews with experts and field visits was made, this allowed to collect information about amaranth like potential customers, competitors and details of the necessary processes to carry out production and marketing. Additionally, a market intelligence was made to select the best country for export considering variables such as the Competitiveness Ranking, GDP, per capita GDP, volume of imports of flour. The issues related to strategic planning like vision, mission, policies, organizational culture and overall fundamentals of the company, are described in Chapter III. Chapter IV describes the Marketing Plan, including the activities related to develop marketing strategies based on the 4P's (product, price, place and promotion). Additionally, it establishes some distribution channels for local marketing and global marketing. Operation Plan and Production Plan are described in Chapter V, these present some details concerning about the production process for flour and grain amaranth trap, raw materials, equipment and tools, location and infrastructure of the plant. These plans also particularize the value-generating activities (Value Chain). | en |
| dc.description.abstract | El proyecto hace referencia a un plan de negocios para la puesta en marcha de una empresa procesadora, comercializadora y exportadora de harina y grano reventado de amaranto para el cual se determina el sector y la industria a la cual pertenece la empresa, realizando análisis de macro y micro entorno, analizando además las cinco Fuerzas de Porter... | es_ES |
| dc.format.extent | 193 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2011. | es_ES |
| dc.rights | openAccess | es_ES |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ | es_ES |
| dc.subject | PLANEACIÓN EMPRESARIAL | es_ES |
| dc.subject | PRODUCCIÓN AGRÍCOLA | es_ES |
| dc.subject | HARINAS | es_ES |
| dc.title | Plan para la implantación de una empresa dedicada a la producción y exportación de harina y grano reventado de amaranto | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2011-32.pdf | TESIS A TEXTO COMPLETO | 2,1 MB | Adobe PDF |  Visualizar/Abrir |
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