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http://dspace.udla.edu.ec/handle/33000/13244Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Nájera Acuna, Santiago Nicolás | - |
| dc.creator | Argoti Uchuari, Gabriela Alejandra | - |
| dc.date.accessioned | 2021-03-08T16:44:57Z | - |
| dc.date.available | 2021-03-08T16:44:57Z | - |
| dc.date.issued | 2020 | - |
| dc.identifier.citation | Argoti, G. (2020). Plan de negocios para la producción y exportación de pétalos orgánicos deshidrados a Shanghái-China (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TLNIN-2020-41 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/13244 | - |
| dc.description | The food industry in China has a potential increase in demand for organic an natural products because the population in opting for healthier lifestyle, most people are acquiring new eating habits. The regulations imposed on plan and organic product from abroad are several but the most significant are organic certifications labeling and advertising stands. As for the tastes, preferences, and purchasing power of the Chinese market, we can conclude that approximately 4.033 people would be the appropriate target market for the consumption of organic product, this niche market is characterized by its lifestyle and in terms of Price the Chinese consumer prefers to pay a high Price for a quality product that denotes its added value. The design of the marketing plan with the purpose of determining the target market, internationalization strategies and value proposition, indicates that using social network and other platform helps to capture a greater number of people between 25 and 39, potential clients: social networks allow consumers to know more about the product, its use and especially its benefits, in this way it is intended to improve the experience an satisfaction at the time of consuming the product offered. Finally, we can conclude that the project from a financial and commercial point of view is viable by providing the possibility of producing and exporting a snack of dehydrated organic petals to Shanghai China; the projected profitability for it is 33 percent, kits recovery period is 1.51 years and a factor that contributes to this result is the market size and its acceptance for the product. | en |
| dc.description.abstract | La industria de alimentos en China presenta un potencial aumento demanda de los productos orgánicos y naturales gracia a que la población está optando por un estilo de vida más saludable, la mayoría de las personas están adquiriendo nuevos hábitos alimenticios... | es_ES |
| dc.format.extent | 87 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2020 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.subject | INDUSTRIA ALIMENTARIA | es_ES |
| dc.subject | EXPORTACIONES | es_ES |
| dc.subject | VENTAS POR INTERNET | es_ES |
| dc.subject | PRODUCCIÓN ALIMENTARIA | es_ES |
| dc.subject | ECUADOR | es_ES |
| dc.subject | CHINA | es_ES |
| dc.title | Plan de negocios para la producción y exportación de pétalos orgánicos deshidrados a Shanghái-China | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Licenciatura en Negocios Internacionales | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TLNIN-2020-41.pdf | 3,57 MB | Adobe PDF | Visualizar/Abrir |
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