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dc.contributor.advisorGonzález Castro, Gabriel Fernando-
dc.creatorGarcía Endara, , Victoria Lissethe-
dc.date.accessioned2019-04-10T16:28:17Z-
dc.date.available2019-04-10T16:28:17Z-
dc.date.issued2019-
dc.identifier.citationGarcía Endara, V. L. (2019). Plan de negocios para la creación de una empresa que brinde servicios de estudios de factibilidad a emprendimientos en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quitoes_ES
dc.identifier.otherUDLA-EC-TIC-2019-52-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/10843-
dc.descriptionThe purpose of this business plan is to analyze the feasibility of creating a company that provides feasibility studies services for enterprises in the city of Quito. In the classification of the type of companies of the Ecuadorian market, according to their size, in the last five years, on average 85.32% represent the "microenterprise" and "small business". The analysis of the environment shows that in the country, many of the people undertake a business in order to cover the need to have lost their jobs or earn extra income. The quantitative and qualitative analysis of the client shows that 82.7% consider it "very important" to carry out a feasibility study to start a business, and 61.5% are "very likely" to carry out a feasibility study with higher costs. low compared to the companies already positioned in the market. The target market is men and women between 20 and 54 years, belonging to class A, B and C + of the Metropolitan District of Quito, where the proposed value will be to offer feasibility studies for enterprises, in addition to advisory services that help performance in the operation of the companies, at a price according to the size and complexity of the study. The initial investment required for this business is $ 26,947.35, where 60% is investment of the partners, and 40% of external financing. The financial analysis shows a positive NPV of $ 40,154.90, and an internal rate of return of 91.79% higher than the discount rate of 21.80%, according to the CAPM model, according to the financial analysis of the project, which evidences the viability of the project.en
dc.description.abstractEl presente plan de negocios tiene como objetivo analizar la viabilidad de la creación de una empresa que brinde servicios de estudios de factibilidad para emprendimientos en la ciudad de Quito...es_ES
dc.format.extent88 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2019es_ES
dc.rightsopenAccesses_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/*
dc.subjectFORMACIÓN DE EMPRESASes_ES
dc.subjectSECTOR SERVICIOSes_ES
dc.subjectCONSULTORÍA DE EMPRESASes_ES
dc.subjectINCUBADORA DE EMPRESASes_ES
dc.subjectQUITO-ECUADORes_ES
dc.titlePlan de negocios para la creación de una empresa que brinde servicios de estudios de factibilidad a emprendimientos en la ciudad de Quitoes_ES
dc.typebachelorThesises_ES
Aparece en las colecciones: Ingeniería Comercial

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