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Campo DC | Valor | Lengua/Idioma |
---|---|---|
dc.contributor.advisor | Palomino Lazo, Carlos Alberto | - |
dc.creator | Córdova Montero, Jorge Xavier | - |
dc.date.accessioned | 2016-11-16T22:09:07Z | - |
dc.date.available | 2016-11-16T22:09:07Z | - |
dc.date.issued | 2016 | - |
dc.identifier.citation | Córdova Montero, J. X. (2016). Plan de negocios para la creación de una lavandería self-service en Quito (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
dc.identifier.other | UDLA-EC-TINI-2016-144 | - |
dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/6023 | - |
dc.description | In this document I am developing a business plan for the creation of a self-service laundry in Quito; It is justified because the current dynamic has changed the habits, needs and demands of people who live away from home, singles and couples without children; who need to optimize their time in every daily activity. That is the reason they demand wash services self-service, because they are fast at a good price and good quality To achieve a design, the business model is analyzed the situation in the washing services sector; then the client is studied to understand the market structure in the city of Quito; subsequently based on the results obtained a strategic plan is elaborated for the introduction and positioning of the business whose concept is a launderette with an American style, with extended hours; at reasonable prices; with cutting edge equipment; comfortable facilities, easy access, waiting area with free Wi-Fi, television, inputs dispensers, coffee and snacks; so this way people can optimize their time in comfortable place. After all a technical model is designed, legal and operational parameters were established for entrepreneurship, always verging on quality and continuous improvement; finally determines the financial viability of the business model designed to evaluate flows and investor of the project through financial feasibility indicators. | en |
dc.description.abstract | En este documento se desarrolla un plan de negocios para la creación de una lavandería self service en Quito; se justifica por cuanto la dinámica actual ha cambiado los hábitos, necesidades y exigencias de las personas que viven fuera de casa, solteros y parejas sin hijos, que requieren optimizar su tiempo en cada actividad diaria, demandando servicios de lavado self service rápidos, a precio conveniente, flexibles y de calidad… | es_ES |
dc.format.extent | 48 p. | es_ES |
dc.language.iso | spa | es_ES |
dc.publisher | Quito: Universidad de las Américas, 2016 | es_ES |
dc.rights | openAccess | es_ES |
dc.subject | PLANEACIÓN EMPRESARIAL | es_ES |
dc.subject | INVESTIGACIÓN DE MERCADOS | es_ES |
dc.subject | SERVICIOS DE LIMPIEZA | es_ES |
dc.subject | SERVICIO A DOMICILIO | es_ES |
dc.subject | LAVANDERÍAS | es_ES |
dc.subject | QUITO-ECUADOR | es_ES |
dc.title | Plan de negocios para la creación de una lavandería self-service en Quito | es_ES |
dc.type | bachelorThesis | es_ES |
Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
Fichero | Descripción | Tamaño | Formato | |
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UDLA-EC-TINI-2016-144.pdf | 1,11 MB | Adobe PDF | Visualizar/Abrir |
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