Plan de mejoramiento de Ferrimza para la creación de un Joint Venture

Gavilanes Pino, Nataly Mishelle; Morales Zapata, María Fernanda

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Campo DC	Valor	Lengua/Idioma
dc.contributor.advisor	Ruíz Barrezueta, Juan Carlos	-
dc.creator	Gavilanes Pino, Nataly Mishelle	-
dc.creator	Morales Zapata, María Fernanda	-
dc.date.accessioned	2016-11-16T15:30:20Z	-
dc.date.available	2016-11-16T15:30:20Z	-
dc.date.issued	2016	-
dc.identifier.citation	Gavilanes Pino, N. M.; Morales Zapata, M. F. (2016). Plan de mejoramiento de Ferrimza para la creación de un joint venture (Tesis de pregrado). Universidad de las Américas, Quito.	es_ES
dc.identifier.other	UDLA-EC-TIC-2016-75	-
dc.identifier.uri	http://dspace.udla.edu.ec/handle/33000/6009	-
dc.description	The objective of this research aims to make an improvement plan for the company and analyze the feasibility of FERRIMZA in the creation of a Joint Venture. The purpose of this strategic alliance is to create a competitive advantage by completing the portfolio of products, as FERRIMZA is dedicated to the commercialization of electrical materials of construction and the “Company B” is MACONS specializes in marketing tools, stone materials, machinery and accessories, sanitary, structural and general hardware. Both companies belonging to the same industry maintain their autonomy. In the first chapter the objectives that come to play in this work will be presented. In the second chapter will be made an analysis where external factors will be assessed by the PEST and PORTER tools in the construction industry and the internal factors of the company FERRIMZA. This will examine the current situation of the organization its main opportunities, threats, strengths and weaknesses. From the results of the situational analysis the chapter three will be performed, which is the proposal to improve FERRIMZA. This plan will be to formulate administrative, financial and marketing strategies. In each strategy will seek to specify the type of financing it will be used and the control mechanisms that will allow the evaluation of the proposed improvement plan. The definition of these policies and objectives are directed to be completed within five years.	en
dc.description.abstract	La presente investigación tiene como objetivo realizar un plan de mejoramiento para la empresa FERRIMZA y analizar la viabilidad en la creación de un Joint Venture...	es_ES
dc.format.extent	34 p.	es_ES
dc.language.iso	spa	es_ES
dc.publisher	Quito: Universidad de las Américas, 2016	es_ES
dc.subject	PLANEACIÓN EMPRESARIAL	es_ES
dc.subject	SOCIEDADES MERCANTILES	es_ES
dc.subject	ALIANZAS ESTRATÉGICAS	es_ES
dc.subject	EMPRESA FERRIMZA	es_ES
dc.title	Plan de mejoramiento de Ferrimza para la creación de un Joint Venture	es_ES
dc.type	bachelorThesis	es_ES
Aparece en las colecciones:	Ingeniería Comercial

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