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http://dspace.udla.edu.ec/handle/33000/3590
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Campo DC | Valor | Lengua/Idioma |
---|---|---|
dc.contributor.advisor | Dávalos López, Alfredo | - |
dc.creator | Ruíz Zapata, Bolívar Daniel | - |
dc.date.accessioned | 2015-10-14T20:18:14Z | - |
dc.date.available | 2015-10-14T20:18:14Z | - |
dc.date.issued | 2012 | - |
dc.identifier.citation | Ruiz Zapata, B. D. (2012). Guía para la elaboración de un plan de comunicación integrada de marketing para equipos de fútbol del Ecuador. Caso Sociedad Deportivo Quito (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
dc.identifier.other | UDLA-EC-TPU-2012-06 | - |
dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/3590 | - |
dc.description | The application of marketing to sports is an activity that has become very important around the world and in the late years, the link between advertising and sports activities indistinctly to its practiced discipline has proved to be a business of millions of dollars distributed among athletes, teams, leaders, sports agents, media, supplies and equipment companies, etc. Nowadays, it is very common to speak of brands (names of athletes or teams), products, related services and sponsors who struggle to find a place in sporting events of any kind. One of the most visible is Soccer, which for many people is the sport of the highest global awareness. In the country there is not an exact evaluation of when marketing began to be applied in sports as a structured method, on the other hand, some references of isolated efforts have been found; however there is a clear line to follow currently: the successes and the development of the marketing around teams as Liga de Quito have put on the table the needs to encourage other teams towards specific actions that allow clubs to plan his media and economic future... | en |
dc.description.abstract | La aplicación del marketing a los deportes es una actividad que ha cobrado importancia alrededor del mundo desde hace ya varios años, la vinculación de la publicidad a la actividad deportiva mundial de forma indistinta a la disciplina que se práctica ha demostrado ser un negocio de varios millones de dólares repartidos entre deportistas, equipos, dirigentes, agentes deportivos, medios, empresas de insumos y equipos, etc... | es_ES |
dc.format.extent | 145 p. | es_ES |
dc.language.iso | spa | es_ES |
dc.publisher | Quito: Universidad de las Américas, 2012 | es_ES |
dc.rights | openAccess | es_ES |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ | es_ES |
dc.subject | MARKETING | es_ES |
dc.subject | EQUIPO DE FÚTBOL | es_ES |
dc.subject | MARKETING DEPORTIVO | es_ES |
dc.subject | PUBLICIDAD | es_ES |
dc.title | Guía para la Elaboración de un plan de Comunicación Integrada de Marketing para Equipos de Fútbol del Ecuador. Caso Sociedad Deportivo Quito | es_ES |
dc.type | bachelorThesis | es_ES |
Aparece en las colecciones: | Licenciatura en Publicidad |
Ficheros en este ítem:
Fichero | Descripción | Tamaño | Formato | |
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UDLA-EC-TPU-2012-06(S).pdf | TESIS A TEXTO COMPLETO | 1,51 MB | Adobe PDF | Visualizar/Abrir |
UDLA-EC-TPU-2012-06-1(S).pdf | TESIS A TEXTO COMPLETO | 4,89 MB | Adobe PDF | Visualizar/Abrir |
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