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http://dspace.udla.edu.ec/handle/33000/12706Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Barriga Tinajero, José Javier | - |
| dc.creator | Garnica Pérez, Andres Alejandro | - |
| dc.date.accessioned | 2020-11-11T02:20:30Z | - |
| dc.date.available | 2020-11-11T02:20:30Z | - |
| dc.date.issued | 2020 | - |
| dc.identifier.citation | Garnica, A. (2020). Plan de negocios para la creación y comercialización de una aplicación móvil de fitness y deportes no convencionales (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TLNMD-2020-05 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/12706 | - |
| dc.description | The purpose of this Business Plan is to show the viability for the project of creating and marketing a mobile application for fitness and non-conventional sports. Whose target market is in the city of Quito, for people who exercise or practice sports. To determine this viability, an environmental analysis was carried out, which allows us to perceive the general situation of the country from the perspective of the mobile application publishing industry and the fitness market. Followed by consumer analysis based on qualitative and quantitative research tools, which make it possible to determine their tastes, preferences and needs; that subsequently, together, provide the information necessary to identify the existence of the business opportunity. Consequently, a Marketing Plan was devised, which involves the general marketing strategy and service marketing mix (7 Ps), modeling the “tangible” idea of the proposed service. For later, develop the philosophical proposal and the organizational structure of the project. Culminating in the realization of a financial model for a period of 5 years that demonstrates in figures the strategies proposed and the viability of the project. | en |
| dc.description.abstract | El presente Plan de Negocios tiene la finalidad de plasmar la viabilidad para el proyecto de la creación y comercialización de una aplicación móvil de fitness y deportes no convencionales... | es_ES |
| dc.format.extent | 84 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2020 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | PLANEACIÓN EMPRESARIAL | es_ES |
| dc.subject | APLICACIÓN MÓVIL | es_ES |
| dc.subject | DEPORTES-ENTRENAMIENTOS | es_ES |
| dc.title | Plan de negocios para la creación y comercialización de una aplicación móvil de fitness y deportes no convencionales | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Licenciatura en Negocios y Marketing Deportivo | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TLNMD-2020-05.pdf | 2,13 MB | Adobe PDF | Visualizar/Abrir |
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