Plan de negocio para la fabricación y exportación de barras energéticas a base de machica y uvilla a ciudad de Guatemala

Gamboa Quishpe, Bryan Esteban

Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/9950

Registro completo de metadatos

Campo DC	Valor	Lengua/Idioma
dc.contributor.advisor	Vásconez Mejía, Walter René	-
dc.creator	Gamboa Quishpe, Bryan Esteban	-
dc.date.accessioned	2018-09-25T21:21:49Z	-
dc.date.available	2018-09-25T21:21:49Z	-
dc.date.issued	2018	-
dc.identifier.citation	Gamboa Quishpe, B. E. (2018). Plan de negocio para la fabricación y exportación de barras energéticas a base de machica y uvilla a ciudad de Guatemala (Tesis de pregrado). Universidad de las Américas, Quito.	es_ES
dc.identifier.other	UDLA-EC-TINI-2018-84	-
dc.identifier.uri	http://dspace.udla.edu.ec/handle/33000/9950	-
dc.description	The machica is considered by the World Health Organization as a superfood, the present business plan aims to measure the commercial and financial viability, to establish a Company dedicated to the manufacture and export of energy bars based on machica and dehydrated uvilla to Guatemala City. For the present work, a study of the external environments was carried out, in order to determine the threats and opportunities to which the company Ecua Energy Bars is exposed to, also based on the ISIC (C1061.21), an exhaustive analysis of the industry, was made to later analyze the five forces of porter, concluding that the development of this work has a favorable environment since Ecuador maintains a partial scope agreement which excludes the payment of taxes in the country of destination. Additionally, customer analysis was carried out, in which qualitative and quantitative research was used, to determine the tastes and preferences of the consumers, in order to define the target market and the characteristics of the product. In the marketing plan, the general strategy was determined, in order to position the brand in the market and in the minds of Guatemala consumers. With regard to the organizational structure, an organizational chart is established with the number of employees and the activities to be performed. The energy bars elaboration process is set together with the detail of the export process to the country of destination, finally the steps to create a company are indicated according to the Ecuadorian regulations. Finally, in the financial chapter are detailed the income statement, balance sheet and cash flow, in addition to the financial indicators. To start up the present project an initial investment of $ 31,697.12 dollars is needed, from which 60% is its own capital and the remaining 40% is financed through a bank loan. It is evident that the project is profitable when obtaining a VAN $ 11,228.07 dollars, and a TIR 34.65%.	en
dc.description.abstract	La machica es considerada por la Organización Mundial de la Salud como un super alimento, el presente plan de negocio tiene por objetivo medir la viabilidad comercial y financiera, para establecer una empresa dedicada a la fabricación y exportación de barras energéticas a base de machica y uvilla deshidratada a Ciudad de Guatemala…	es_ES
dc.format.extent	86 p.	es_ES
dc.language.iso	spa	es_ES
dc.publisher	Quito: Universidad de las Américas, 2018	es_ES
dc.rights	openAccess	es_ES
dc.subject	PRODUCCIÓN ALIMENTARIA	es_ES
dc.subject	BARRA ENERGÉTICA	es_ES
dc.subject	MACHICA	es_ES
dc.subject	UVILLA	es_ES
dc.subject	EXPORTACIONES	es_ES
dc.subject	GUATEMALA	es_ES
dc.title	Plan de negocio para la fabricación y exportación de barras energéticas a base de machica y uvilla a ciudad de Guatemala	es_ES
dc.type	bachelorThesis	es_ES
Aparece en las colecciones:	Ingeniería en Negocios Internacionales

Ficheros en este ítem:

Fichero	Descripción	Tamaño	Formato
UDLA-EC-TINI-2018-84.pdf		1,45 MB	Adobe PDF	Visualizar/Abrir

Mostrar el registro sencillo del ítem