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Tipo de material : bachelorThesis
Título : Análisis de la situación a la que se enfrenta el futuro publicista UDLA en la ciudad de Quito
Autor : Dávila Morgner, Juan Carlos
Pólit Adoum, Juan Esteban
Yánez Pozada, Rafael
Tutor : Gutiérrez Beltrán, Armando
Fecha de publicación : 2002
Editorial : Quito: Universidad de las Américas, 2002
Citación : Dávila Morgner, J. C.; Pólit Adoum, J. E.; Yánez Pozada, R. (2002). Análisis de la situación a la que se enfrenta el futuro publicista UDLA en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El objetivo de esta tesis es contribuir a la formación académica del futuro publicista de la UDLA. Para tal efecto se realizó una investigación que comprende tres etapas: un sondeo, un grupo focal y un exploratorio observador…
Descripción : The objective of this thesis is to contribute to the academic formation of the future publicist of the UDLA. For this purpose, an investigation was carried out that includes three stages: a survey, a focus group and an observatory explorer. The first seeks to know the opinions of the department directors of advertising agencies, by their nature as employers and professionals claimants in their respective areas; the second has the purpose of deepening the experiences of publicists of the University of the Americas in their role as employees in an advertising agency; the third compares the different curricular meshes of the universities with this race in Quito. The results determine that the education received is excessively focused on the theory and should give more importance to the practice. There are gaps in terms of advertising research, media and art direction. The terminology is very basic. The creative direction and all its components are positive aspects in terms of the quality of teaching in UDLA. As recommendations, an in-depth study of the existing curricular network is proposed to provide future graduates with an education that reflects the real needs of the advertising market. Since contact with the environment is very important, the teachers of this school should be working or have worked in companies dedicated to this business in order to offer students not only what the books say but also their own experiences that enrich the teaching. Practical workshops, professional practices, competitions, biennials, seminars, activities that, although they are extra curricular, should be carried out to allow the student a contact with future colleagues, current communication trends in general, and make their work known by improving their possibilities future employment.
URI : http://dspace.udla.edu.ec/handle/33000/9662
Aparece en las colecciones: Licenciatura en Publicidad

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