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http://dspace.udla.edu.ec/handle/33000/8832| Tipo de material : | bachelorThesis |
| Título : | Plan de negocio para la comercialización de mochilas personalizadas para adolescentes y jóvenes de la ciudad de Quito |
| Autor : | López Morales, Santiago Patricio |
| Tutor : | Pinto Hernández, Daniela Elizabeth |
| Palabras clave : | PRODUCCIÓN INDUSTRIAL;PRODUCTOS PERSONALIZADOS;MOCHILAS;QUITO-ECUADOR |
| Fecha de publicación : | 2018 |
| Editorial : | Quito: Universidad de las Américas, 2018 |
| Citación : | López Morales, S. P. (2018). Plan de negocio para la comercialización de mochilas personalizadas para adolescentes y jóvenes de la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | En la actualidad, la ciudad de Quito no cuenta con una empresa que se dedique a la fabricación y comercialización de mochilas personalizadas, para las personas interesadas en la personalización de artículos... |
| Descripción : | At present, the city of Quito does not have a company that is dedicated to the manufacture and marketing of personalized backpacks for people interested in personalizing articles. From the study carried out, there are different characteristics that the consumer would like in his backpack, such as preference for the use of polyester backpacks, color and design are the characteristics that most attract attention when purchasing a backpack. “The growth of the manufacturing industry in the last 9 years has an average of 4.0 percent” (INEC, 2016). The industry grows in this percentage thanks to the regulations established by the last government, which protected the national industry by implementing barriers to imported products and implemented a culture of consuming the national product. The price analysis was carried out using the Van Westendorp method and it was concluded that the price willing to pay for the customers is 49 dollars. After having mentioned several antecedents the idea of the creation of the company Compact style is born, which will be dedicated to the elaboration of a personalized backpack through the web or of templates created by the client since the segment to be addressed is the person that every time they want more authenticity in the designs of articles they use every day. In addition, previous research found that customers prefer to receive advertising through social networks. The profitability of the company was determined with a NPV of $ 25,003.52 and IRR of 32.77 percent. The investment to be used amounts to $ $59.054.62 which will be divided into 80 percent own capital and 20 percent bank loan to 5 years. |
| URI : | http://dspace.udla.edu.ec/handle/33000/8832 |
| Aparece en las colecciones: | Ingeniería en Marketing |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIM-2018-01.pdf | 1,7 MB | Adobe PDF | Visualizar/Abrir |
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