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http://dspace.udla.edu.ec/handle/33000/8745Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Ramírez Lafuente, Carlos Alfonso | - |
| dc.creator | Landázuri Menoscal, Fabián Andrés | - |
| dc.date.accessioned | 2018-05-04T18:39:46Z | - |
| dc.date.available | 2018-05-04T18:39:46Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.citation | Landázuri Menoscal, F. A. (2018). Plan de negocio para la producción y exportación de pulpa de guanábana hacia Berlín – Alemania (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TINI-2018-52 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/8745 | - |
| dc.description | The Soursop, better known as guanabana in Spanish, is a common fruit in the tropical regions of America. In Ecuador, for example, the fruit is beginning to get acceptance by its consumers. The objective of the following business plan is to seek the viability of implementing a business of guanabana pulp production and measure the acceptance of the product in the international market. The fruit is known by its high components of vitamin A, B and C. The focus of the business plan is to highlight one of its main attributes, which is helping against the development of carcinogenic cells. This gives the product an aspect of differentiation against other kind of fruits. Furthermore, presenting the product as pulp, the consumer chooses how to consume the product as either juice, yogurt, ice cream, and others. To mention the market, Germany is well known for demanding organic products. This not only applies to the mentioned segment, but also to the countries within the European Union (EU). Because of this, the political community demands high standards and therefore certifications for the products that are destined for the region. Even with these regulations, Ecuadorian products have great potential within the European market. This is due to Ecuador is geographical advantage. As of now, there are already some well-known products for being produced in the country such as bananas, shrimps, cocoa, among others. Expofruit Cía. Ltda. seeks to achieve this by producing a small and solid quantity of guanabana pulp for a small business. The investment in machinery is focused to a production of one and two containers per month to Europe. An important thing to mention is that the company does not focus in reaching the final consumer but the distributors aboard via direct export. Making this product a trend in large and important markets such as Europe would generate Ecuador international recognition, thus opening new opportunities to the developing country. | en |
| dc.description.abstract | La guanábana es una fruta que tiene gran nivel de acogida en el Ecuador... | es_ES |
| dc.format.extent | 89 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2018 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ | es_ES |
| dc.subject | PRODUCCIÓN ALIMENTARIA | es_ES |
| dc.subject | PULPA DE FRUTA | es_ES |
| dc.subject | GUANÁBANA | es_ES |
| dc.subject | EXPORTACIONES | es_ES |
| dc.subject | ALEMANIA | es_ES |
| dc.title | Plan de negocio para la producción y exportación de pulpa de guanábana hacia Berlín – Alemania | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2018-52.pdf | 1,43 MB | Adobe PDF | Visualizar/Abrir |
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