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http://dspace.udla.edu.ec/handle/33000/8658| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la elaboración y exportación de puré de banano con jugo de limón concentrado para el mercado de Países Bajos (Holanda) |
| Autor : | Pisco Moreira, Ariana Belén |
| Tutor : | Benítez Díaz, Eva Rosario |
| Palabras clave : | PRODUCCIÓN ALIMENTARIA;PURÉS;BANANO;EXPORTACIONES;ECUADOR-PAÍSES BAJOS |
| Fecha de publicación : | 2018 |
| Editorial : | Quito: Universidad de las Américas, 2018 |
| Citación : | Pisco Moreira, A. B. (2018). Plan de negocios para la elaboración y exportación de puré de banano con jugo de limón concentrado para el mercado de Países Bajos (Holanda) (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente proyecto se enfoca en la elaboración y exportación de un puré de banano con jugo de limón concentrado, para el mercado de Países Bajos, empezando en la capital Holandesa “Ámsterdam”... |
| Descripción : | This project focuses on the preparation and export of a banana puree with concentrated lemon juice, for the Netherlands market, starting in the Dutch capital (Amsterdam). This venture arose due to different opportunities found in the different analyzes carried out, such as the abundance of raw material (Banana) widely distributed in the Ecuadorian territory. On the other hand, the ease of preparation of the purée is in line with the need to change the productive matrix of the country, which is focused on exporting industrialized products and not raw materials. Finally, the growing trend for the consumption of healthy products in order to improve their lifestyle. The market selected for the sale of this product are men and women with an age greater than or equal to 20 years, living in the city of Amsterdam. Likewise, the majority of the chosen market is defined as a healthy population, which has as a priority its physical condition, for which it is constantly searching for products capable of meeting its quality and certification standards. So for the first year you have a target market of 186,381 people. Focusing on the trend of the Dutch consumer, mainly characterized by maintaining an adequate state of health, we thought of the fusion of two fruits that can intervene in the prevention and even treat some symptoms of various diseases. Banana being an excellent source of potassium and lemon juice enriched with vitamin C (among other nutrients and minerals) make the perfect combination for a strengthening of the immune system. Finally, the financial part of the project shows that a strong investment is needed for the project's machinery resource, which is why the initial investment amount is $ 69,790.00, which will be 50% financed by the bank and the other 50% of own capital, without neglecting that this investment will recover from the second year. On the other hand, the positive rates in the financial statements show that the project is profitable. |
| URI : | http://dspace.udla.edu.ec/handle/33000/8658 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2018-42.pdf | 1,43 MB | Adobe PDF | Visualizar/Abrir |
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