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http://dspace.udla.edu.ec/handle/33000/8151| Tipo de material : | bachelorThesis |
| Título : | Campaña de posicionamiento del patio de Food Trucks: caso: Ciclista-Nayón |
| Autor : | Aguirre Gándara, María Alejandra |
| Tutor : | Pardo Rueda, María Andrea |
| Palabras clave : | CAMPAÑA PUBLICITARIA;PUBLICIDAD;POSICIONAMIENTO DEL PRODUCTO;COMIDA RÁPIDA. |
| Fecha de publicación : | 2017 |
| Editorial : | Quito: Universidad de las Américas, 2017 |
| Citación : | Aguirre Gándara, M. A. (2017). Campaña de posicionamiento del patio de Food Trucks: caso: Ciclista-Nayón (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente trabajo conlleva un análisis para lograr el posicionamiento del patio de Food Trucks Ciclista Nayón. Uno de los puntos más importantes es el consumidor, el comportamiento de este influye en la toma de decisiones para realizar la campaña comunicacional y publicitaria... |
| Descripción : | The present work entails an analysis to achieve the positioning of the Food Trucks El Ciclista Food Platz. One fo the most important factors is consumer behavior and how this impacts the strategy behind a communications and adverising campaign. Why must brands be in vogue with the consumer? Today advertising is primarily made with the intent to create experiences and be present in peoples lives at all times. How important is it to generate a behavioral guide of different market segments for different types of brands? It will serve to make a communication totally direct and focused on the needs of the people. Nowadays, advertising attracts in different ways, that way brands defend their ideology and mark relevance in the market. The creation of new forms of ecuadorian gastronomic enterprises has been expanding over time, exploiting new resources to differentiate itself from traditional gastronomy, creating different food places for a target audience attached to the new forms of the market. Trends and new forms of communication have been opening up new opportunities for brands, adhering to a more personalized and feasible style. Getting to know the consumer will ensure that The Food Platz can create consumer experiences that motivate customer loyalty and ultimately position The Food Platz as the go to food truck choice. |
| URI : | http://dspace.udla.edu.ec/handle/33000/8151 |
| Aparece en las colecciones: | Licenciatura en Publicidad |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TPU-2017-16.pdf | 4,86 MB | Adobe PDF | Visualizar/Abrir |
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