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http://dspace.udla.edu.ec/handle/33000/7838Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Gallardo Herrera, Milton Eduardo | - |
| dc.creator | Alarcón Sánchez, María Augusta | - |
| dc.date.accessioned | 2017-12-04T16:30:10Z | - |
| dc.date.available | 2017-12-04T16:30:10Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.citation | Alarcón Sánchez, M. A. (2017). Plan de negocios para la elaboración de una bebida energizante a base de linaza con la importación de envases desde los Estados Unidos (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TINI-2017-63 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/7838 | - |
| dc.description | The manufacture of beverages in Ecuador, is an industry that is in continuous growth which has been maintained over the years. At present the trend of consumption of the people towards healthy products is in a slight growth, which is estimated that in the next years will reach a greater participation. After analyzing the mentioned antecedents, the project of the company Lino Energy Cía. Ltda., Which will be dedicated to the elaboration of an energizing drink based on flaxseed with green apple pulp, the same one that benefits the same ones that help to keep active the body in the daily activities, is directed to men and women of 18-39 years of the city of Quito, who seek to remain active in all daily activities that take place without side effects. The general marketing strategy is based on differentiation which highlights to the product all its differential characteristics such as the natural ingredients that have in Ecuador that contribute vitamins to the body, which will cover the needs of the target group in the investigation of market. Lino Energy has a mission, vision and objectives achievable, measurable and clear. The work team is committed to its work and activities to achieve the effectiveness and viability of the business. The initial investment required by the project is $ 178,218.98 financed 40 percent based on equity and 60 percent is made through credit. | en |
| dc.description.abstract | La elaboración de bebidas en el Ecuador, es una industria que se encuentra en continuo crecimiento el cual se ha mantenido al pasar de los años... | es_ES |
| dc.format.extent | 82 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2017 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.rights | Atribución-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nd/3.0/ec/ | * |
| dc.subject | PLANEACIÓN EMPRESARIAL | es_ES |
| dc.subject | BEBIDAS ENERGIZANTES | es_ES |
| dc.subject | LINAZA | es_ES |
| dc.subject | IMPORTACIONES | es_ES |
| dc.subject | ENVASES | es_ES |
| dc.subject | ESTADOS UNIDOS-ECUADOR | es_ES |
| dc.title | Plan de negocios para la elaboración de una bebida energizante a base de linaza con la importación de envases desde los Estados Unidos | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2017-63.pdf | 1,54 MB | Adobe PDF | Visualizar/Abrir |
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