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http://dspace.udla.edu.ec/handle/33000/7817| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la producción y exportación de aceite de palma orgánico a Japón |
| Autor : | Rosero Zea, Ana Michelle |
| Tutor : | Terán Terán, Marcelo Fernando |
| Palabras clave : | INDUSTRIA MANUFACTURERA;PRODUCTOS ORGÁNICOS;ACEITE DE PALMA;EXPORTACIONES;JAPÓN |
| Fecha de publicación : | 2017 |
| Editorial : | Quito: Universidad de las Américas, 2017 |
| Citación : | Rosero Zea, A. M. (2017). Plan de negocios para la producción y exportación de aceite de palma orgánico a Japón (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Japón es uno de los principales consumidores de productos orgánicos a nivel mundial “FAO, 2014”... |
| Descripción : | Japan is one of the main consumers of organic products worldwide (FAO, 2014). The Japanese prefer to consume products that are both healthy and friendly to the environment. In addition, Japan is one of the main importing countries of organic palm oil worldwide (TRADEMAP, 2016). The main objective of this project is to put forward a business plan for the production and exportation of organic palm oil to Japan, and at the same time, to determine its viability. The product for the case-study will be obtained naturally and free of any harmful substances that may represent a danger to the health of its consumers in the long term. In addition, it will explain the process through which the necessary quality assurance certifications for this product can be obtained In this project, external factors to the industry are analyzed to facilitate the decision-making process and the creation of a panoramic view of the resources that can be taken advantage of by the company together with the possible complications or risks that could be avoided. In addition, a study of the characteristics and habits of potential customers is carried out in order to adjust the product to its requirements. This analysis, together with the analysis of the external factors will determine and sustain the existence of a business opportunity within this particular market Also, a marketing strategy is presented through the study of each of the components of the marketing mix: product, place, promotion and price. In order to create a value proposition for the customer and obtain a competitive advantage that would allow to position the brand of the product in the consumers mindset. In addition, an organizational and legal structure is established for the company with the purpose of delegating functions and establishing the necessary processes for the start-up of the company. Finally, the initial investment required to launch the production and exporting process is $ 242,164.36, of which $ 157,406.83 will be financed directly by the shareholders and the remaining $ 84,757.53 will be completed through external financing. |
| URI : | http://dspace.udla.edu.ec/handle/33000/7817 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2017-52.pdf | 1,05 MB | Adobe PDF | Visualizar/Abrir |
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