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http://dspace.udla.edu.ec/handle/33000/7781| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la elaboración y comercialización de tortillas a base harina de malanga para la ciudad de Quito |
| Autor : | Dávila Jiménez, Katherine Yessenia |
| Tutor : | Ordóñez Vizcaíno, Carlos Fernando |
| Palabras clave : | PLANEACIÓN EMPRESARIAL;PRODUCCIÓN ALIMENTARIA;TORTILLAS;QUITO-ECUADOR |
| Fecha de publicación : | 2017 |
| Editorial : | Quito: Universidad de las Américas, 2017 |
| Citación : | Dávila Jiménez, K. Y. (2017). Plan de negocios para la elaboración y comercialización de tortillas a base harina de malanga para la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Los diferentes climas que posee el Ecuador hacen posible que en una misma región se tenga gran variedad de productos, y no todos son conocidos comercialmente dentro del mercado ecuatoriano, como la malanga, un producto que se cultiva en las costas ecuatorianas y que posee grandes beneficios nutricionales… |
| Descripción : | Ecuador has different types of weather which allows it to have a variety of products in only one region, not all of them are commercially known in the Ecuadorian market, such as the Malanga, this product t is cultivated in the coasts of Ecuador and it has a lot of nutrients. The 90% of the production of Malanga is exported to the United States of America. The main company that exports this product is FG Enterprise S.A which is located in Santo Domingo de los Tsachilas. The project of the elaboration and commercialization of tortillas made of Malanga’s flour in the city of Quito has as objective to introduce this kind of flour as an alternative and substitute of the flour of corn which is used in the tortillas in Mexican style, and to show the viability and sustainability in a 5 years period. The tortillas made of flour of Malanga are classified in the CIIU Rev. 4: C1071.09 and it is a product for people who live in Quito, in between ages from 23 to 38 social- economic levels A, B, C+ who are looking for products with high nutritional benefits and that are fresh. The project has short and long term objectives which are going to be accomplished by the marketing strategy of differentiation and approach, because this is a new product and it has a connection with the price, distribution and promotion strategy proposed. Finally, with the business opportunity that was found a financially analysis was made in order to prove the viability of this project, it showed a positive VAN of $9.100 and a TIR of 31%, also the initial investment of $31.000 is going to be recovered in 2 and a half years, generating profits and acceptable levels of incomes. |
| URI : | http://dspace.udla.edu.ec/handle/33000/7781 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2017-60.pdf | 1,19 MB | Adobe PDF | Visualizar/Abrir |
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