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Tipo de material : masterThesis
Título : Interacción en twitter: análisis de la cuenta de twitter del Presidente de la República Vicente Rafael Correa Delgado @mashirafael.
Autor : Pillajo Paredes, Ana Elizabeth
Tutor : Rivera Costales, José Alberto
Fecha de publicación : 2017
Editorial : Quito: Universidad de las Américas, 2017
Citación : Pillajo Paredes, A. E. (2017). Interacción en twitter: análisis de la cuenta de twitter del Presidente de la República Vicente Rafael Correa Delgado @mashirafael (Tesis de maestría). Universidad de las Américas, Quito.
Resumen : Las nuevas Tecnologías de la Información para la Comunicación, Internet y Redes Sociales han hecho posible que la comunicación sea bidireccional y multidireccional de la que habla Caldevilla en el 2009...
Descripción : New Information Technologies for Communication, Internet and social networks have enabled bidirectional communication and multidirectional spoken of Caldevilla in 2009. This benefits currently being exploited by politicians at the global, regional and local. Politicians using their profiles on social networks like Facebook, Twitter, YouTube, Vimeo, Instagram and Snapchat among other platforms, communicate through their (post) material including multimedia such as photos, videos, and computer graphics. To enhance the impact of its publications and more users of social networks comes, take advantage profiles faithful and influential users. That is the case of the President of the Republic of Ecuador Rafael Vicente Correa Delgado, who uses traditional media and online in order that the content of their messages reach the population in Overview which maintains active profiles on networks. According to Maria Elena Meneses, digital culture expert, Twitter is very attractive for politicians because it eliminates borders and is a receiving political propaganda platform that allows positioning to world leaders. That is the case of the Republic of Ecuador President Rafael Vicente Correa Delgado, who in his official Twitter account (@MashiRafael) has managed to register more than two and a half million followers. According to the study by Llorente and Cuenca (2015) in its Top 50 Power Ranking Personalities Map 2015 Ecuador, President Rafael Correa Delgado is the most influential leader in the Ecuadorian network. Public institutions regarding the presidency of the republic is situated equally first. Moreover according Twiplomacy (2015), the account of President Rafael Correa Delgado (@MashiRafael) is among the best positioned in Latin America. This is due to: the daily publication of relevant purely political content and daily interaction with citizens without intermediaries. Current regime officials actively participate in social networks. The Cabinet is made up of 6 Ministries coordinators, 21 ministries and 4 national secretaries. Each aforementioned institution has activated an official Twitter account from replicating what President Rafael Vicente Correa Delgado shares from his personal Twitter account @MashiRafael and also made spokesperson, disseminate information, real-time provisions officials activities, give response to current issues without the need to press conferences. This research exposes how politics has migrated to the digital world as Ecuador and President Rafael Correa Delgado (@MashiRafael) has been positioned in the network by interacting with citizens, based on their relationship on Twitter. It is determined that for positioning the account exists a communication strategy.
URI : http://dspace.udla.edu.ec/handle/33000/7558
Aparece en las colecciones: Maestría en Periodismo

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