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Tipo de material : bachelorThesis
Título : Plan de negocios para la elaboración y comercialización de ropa y zapatos de baile en la ciudad de Quito
Autor : Báez Barragán, Viviana Leonor
Tutor : Valencia Rivadeneira, Rodrigo Esteban
Fecha de publicación : 2014
Editorial : Quito: Universidad de las Américas, 2014.
Citación : Báez Barragán, V. L. (2014). Plan de negocios para la elaboración y comercialización de ropa y zapatos de baile en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El objetivo del presente plan de negocios es determinar la viabilidad de la elaboración y comercialización de ropa y zapatos de baile en la ciudad de Quito...
Descripción : The purpose of this business plan is to determine the feasibility of making and selling dance clothes and shoes in the city of Quito. This business is classified in the maufacturing industry of textiles clothing and leather making that has had an average growth of 12,9% over the last five years, which is considered a high gowth comparing to other industries that grew a 10%, such as the manufacturing industry. The market research realized through focus group, interviews with experts as well as target group surveys gave as a result the existence of an unsatisfied need between the people who take dance lessons or realizes this activity as proffessionals. 91% of the people interviewed think there is a need of a place where they can find all the dancing supplies and accesories, as well as 63% of the people are current consumers of these kind of products. Due to the target market which this investigation is leaded is a very specific and specialized market, the strategy that is planned to be used to satisfy this consumers needs is the directed differentiation because this market looks for special attributes in the products that use to develop this activity. The store sellers should be people that knows, likes and practices this activity, because it is required to have people that know the needs that dancers have and that knows the kind of products that satisfy these specific needs. The initial investment that this business plan requires is USD 52,903.33. This will cover the cost of tangible and intangible assets as well as the working capital needed to begin with the normal operation of this shop. The capital structure will be 60% of equity and 40% debt. According to the sensitivity anlysis realized for three scenarios (pessimistic, expected and optimistic) the result is a possitive net present value for the three scenarios, as well as an internal rate higher than the discount rate used for the project valuation. The internal rate of return for the expected levered scenario is 40% and the net present value obtained in the same scenario was USD 33,471.86. Due to these results, this business plan concludes that the project is feasible because of the existence of a market with specific and unsatisfied needs.
URI : http://dspace.udla.edu.ec/handle/33000/7160
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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