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dc.contributor.advisorQuint, Sascha Gunter-
dc.creatorRojas Domenech, Martha Escarlin-
dc.identifier.citationRojas Domenech, M. E. (2017). Plan de negocios para la producción y exportación de mermelada de mango-maracuyá al mercado suizo (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.descriptionSwitzerland is the country with the highest rate of consumption of organic products worldwide. (FiBL, 2005) Consumers from every socioeconomic stratum usually seek to purchase such products to care for their health and to help the environment. Also, one of the products of greater consumption in this country is jam, which is part of the daily diet of the Swiss. The objective of this project is the research of a business plan for the production and export of mango-passion fruit jam to the Swiss market, made with organic raw material that guarantees fair trade practices to obtain this important seal for the product and The Bio Suisse which is essential for the commercialization of this product. The external and industry factors that have an impact on the manufacturing industry, specifically the elaboration of compotes, jams and jellies, purees and other confectionery of fruits or nuts; are analyzed in order to determine a positive environment for the development of the business. In addition, a customer analysis is made, with quantitative tools, surveys of Swiss and qualitative residents, interviews with experts and clients, are used to determine customer preferences and tastes, the target market to which the product is directed, and relevant data for the development of it; Taking key factors for the production of the product. Likewise, the elaboration of a marketing plan of the project is developed; With the corresponding analysis to the factors of the mix of marketing, product, price, place and promotion; Projecting the marketing plan in detail and funded. Also, the organizational structure of the project is shown; Including the organizational chart, job profile and salaries required. In addition, the process diagrams to develop the activities and legal structure of the company. The required investment of this project is USD 36 437,01. The value is distributed as follows: 50 percent will be financed through debt at an interest rate of 11.8 percent at 60 months term; And the remaining 50 percent will be equity. Finally, the economic feasibility of the 5-year project is determined with a TIR of 63,28 percent, NPV corresponding to a total of 60 609,66 USD and a profitability index of 2,66 USD.en
dc.description.abstractSuiza es el país con consumo de productos orgánicos más alto a nivel mundial. “FiBL, 2005” Los consumidores usualmente buscan adquirir productos de este tipo para cuidar su salud y ayudar al medio ambiente sin tomar en cuenta el estrato socio económico al que pertenezcan...es_ES
dc.format.extent80 p.es_ES
dc.publisherQuito: Universidad de las Américas, 2017es_ES
dc.titlePlan de negocios para la producción y exportación de mermelada de mango-maracuyá al mercado suizoes_ES
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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