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Campo DC | Valor | Lengua/Idioma |
---|---|---|
dc.contributor.advisor | Muñoz Alarcón, María Dolores | - |
dc.creator | Izurieta Crespo, José Ignacio | - |
dc.date.accessioned | 2016-11-14T14:30:31Z | - |
dc.date.available | 2016-11-14T14:30:31Z | - |
dc.date.issued | 2016 | - |
dc.identifier.citation | Izurieta Crespo, J. I. (2016). Plan de negocios para la creación de una instalación deportiva de dodgeball en Nayón (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
dc.identifier.other | UDLA-EC-TINMD-2016-34 | - |
dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/5963 | - |
dc.description | The project is of great importance because it aims to offer to the market a facility for an innovated sporting activity that will be recreational, competitive and motivating, in order to join families and friends circles to have fun, playing games such us Dodgeball. In order to achieve this goal, a market study was made based on: interviews; surveys focus group, analysis of the external environment, and the issues about economics, social, political and technological related; and industry analysis (Porter). Further marketing studies were performed to define the target market, value proposition and a study of the marketing mix. Sporting activity that will be implemented, has been practiced in other countries and tested in the practical field, which guarantees an activity that meets the expectations of the athlete, achieving excellent results and extremely high degrees of satisfaction. In order to achieve this project are available market research, technical, legal, technological and financial studies, therefore, it is essential to analyze the availability of resources necessary for the subsequent feasibility. | en |
dc.description.abstract | El Proyecto tiene gran importancia porque su objetivo es ofrecer al mercado una instalación para realizar una actividad deportiva innovada, recreativa, competitiva y motivadora que permitirá unir grupos familiares y de amigos para una diversión sana como es el Dodgeball... | es_ES |
dc.format.extent | 25 p. | es_ES |
dc.language.iso | spa | es_ES |
dc.publisher | Quito: Universidad de las Américas, 2016 | es_ES |
dc.subject | PLANEACIÓN EMPRESARIAL | es_ES |
dc.subject | INSTALACIONES DEPORTIVAS | es_ES |
dc.subject | PARROQUIA NAYÓN-QUITO | es_ES |
dc.title | Plan de negocios para la creación de una instalación deportiva de Dodgeball en Nayón | es_ES |
dc.type | bachelorThesis | es_ES |
Aparece en las colecciones: | Ingeniería en Negocios y Marketing Deportivo |
Ficheros en este ítem:
Fichero | Descripción | Tamaño | Formato | |
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UDLA-EC-TINMD-2016-34.pdf | 1,11 MB | Adobe PDF | ![]() Visualizar/Abrir |
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