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http://dspace.udla.edu.ec/handle/33000/4354
Tipo de material : | masterThesis |
Título : | Diseño de un plan estratégico de comunicación interna que ayude a proyectar la imagen de la organización, vinculando y reforzando las relaciones con los públicos internos |
Autor : | Salazar Merchán, Ana María |
Tutor : | Sepúlveda Jiménez, Adriana |
Palabras clave : | COMUNICACIÓN ORGANIZACIONAL;IMAGEN CORPORATIVA;RELACIONES PÚBLICAS |
Fecha de publicación : | 2015 |
Editorial : | Quito: Universidad de las Américas, 2015 |
Citación : | Salazar Merchán, A. M. (2015). Diseño de un plan estratégico de comunicación interna que ayude a proyectar la imagen de la organización, vinculando y reforzando las relaciones con los públicos internos (Tesis de maestría). Universidad de las Américas, Quito. |
Resumen : | La propuesta del plan estratégico de comunicación interna está orientada a reforzar la cultura organizacional y el clima laboral para IDE Business School... |
Descripción : | The draft strategic plan of internal communication is aimed at strengthening the organizational culture and working environment for IDE Business School. Communication is essentially a strategic tool for the processes of redefinition of relations between the company and its stakeholders. With input from communication, culture and identity can boost entrepreneurial action as these aspects make up the central nervous system of all processes of comprehensive organizational dynamics. Communication has evolved so much, that open new opportunities to consolidate new disciplines. The key to success of internal communication policy lies in having a good strategic planning conveyed through various tools and as manager of this administration Communications Director, DIRCOM stands. “The Directorate of Communication is a single central management. Carried out a vision and overall responsibility for communications and business, coordinated with the overall strategy and business objectives. It has a strategic role in the communication / relational plane within the overall strategy of the company and on important issues. Guides and oversees institutional communication and the different DGs or Vice actions. And it has a direct responsibility for the corporate image” (Costa, 2004, p. 90). The development of research methodology based on a combination of interviews, focus groups and surveys based on the model of the consulting firm Great Place to Work. Analyzing each of these instruments, it proceeded to devise strategic actions to strengthen the commitment of employees aligned to the objectives of the organization. |
URI : | http://dspace.udla.edu.ec/handle/33000/4354 |
Aparece en las colecciones: | Maestría en Dirección de Comunicación Empresarial e Institucional |
Ficheros en este ítem:
Fichero | Descripción | Tamaño | Formato | |
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UDLA-EC-TMDCEI-2015-29.pdf | 1,64 MB | Adobe PDF | Visualizar/Abrir |
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