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dc.contributor.advisorYuctor Álvarez, Miguel Enrique-
dc.creatorLora Guzmán, Esteban Alejandro-
dc.identifier.citationLora Guzmán, E. A. (2013). Elaboración de un plan de negocios para la difusión turística a través de la implementación de bolsos ambientales bordados con leyendas del centro histórico de la ciudad de Quito. (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.descriptionWith this project we want to rescue and promote nationally and internationallycraftsmanship ancestral indigenous communities of Ecuador, through the development and production of handmade bags with legends of Quito, on the grounds that it has encountered a business opportunity through which this product will satisfy needs such as transportation of documents and personal knowledge and through them to the local culture. These products are made from sheep wool natural. In the same way as an added value tourists will have the opportunity to observe the development and production of such bags as a strategy for increasing sales volume. Also, for this project was carried forward planning within the business plan that created the mission, vision and values, among others. Turn has made projections with minimal production that we must get to the point of balance and stability in the market have. Finally it was concluded that the project has a high degree of feasibility, because of the financial analysis resulted in average financials. Today the world textile industry has evolved, therefore it handmade handbags are made with latest technology industrial machines at a lower cost, because it requires more effort from the people who make them. Consequently, this project wants to rescue the ancient art in preparing bags with legends of the historic center of Quito, valuing the effort required for such development and teach new generations to appreciate and love the art today lost.Similarly, we want to contribute to a cultural historical tourism, because of results has been obtained product acceptance in the market research surveys on behalf of domestic and foreign tourists to purchase these handmade bagen
dc.description.abstractCon el presente proyecto se quiere rescatar y promocionar a nivel nacional e internacional el trabajo artesanal-ancestral de las comunidades indígenas del Ecuador, mediante la elaboración y producción de bolsos artesanales con leyendas de Quito, por motivo de que se ha detectado una oportunidad de negocio la cual a través de éste producto se satisfacerla necesidades como la transportación de documentos y objetos personales y el del conocimiento a través de éstos de la cultura local...es_ES
dc.format.extent86 p.es_ES
dc.publisherQuito: Universidad de las Américas, 2013es_ES
dc.titleElaboración de un plan de negocios para la difusión turística a través de la implementación de bolsos ambientales bordados con leyendas del centro histórico de la ciudad de Quitoes_ES
Aparece en las colecciones: Tecnología en Turismo

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