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http://dspace.udla.edu.ec/handle/33000/1643Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Eraso Cisneros, Byron Enrique | - |
| dc.creator | Ortiz Montúfar, Andrea Gabriela | - |
| dc.creator | Muñoz Vásquez, Edison Daniel | - |
| dc.date.accessioned | 2015-06-17T17:09:53Z | - |
| dc.date.available | 2015-06-17T17:09:53Z | - |
| dc.date.issued | 2012 | - |
| dc.identifier.citation | Ortiz Montufar, A. G.; Muñoz Vásquez, E. D. (2012). Plan de negocios para la distribución y comercialización del producto Smartklean en el mercado quiteño (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TINI-2012-19 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/1643 | - |
| dc.description | Because of the Global trends for the preservation and care of the environment, the business idea is to offer “Smartklean ball”, which is a product that allows Ecuadorians replace its traditional method of washing, it is ecological and a safe alternative with many benefits in the optimization of water, energy and money resources. The market research conducted found that only 8.5% of the surveyed population of Quito has heard of Smartklean, which represents a great challenge, but there is a 74.8% satisfaction level to the product, which represents a growth opportunity for the project. The profile of consumers and competition was defined according the research results. For get into Quito market, Smartklean Ecuador will set a central strategy of differentiation from similar products that offer equal benefits. The product will be shipped from Miami, United States, in terms DDP (Delivery Duty Paid) under previously established agreement with the multinational company, considering an import time of fifteen days. According the market research this product has to be selling by direct sales, online sales and in a distribution point in Quicentro Shopping Mall. It will have efficient and trained personnel to perform their functions, with plans set to optimize company resources. The estimated initial investment for the implementation of the project is 81,690 USD. Under a normal scenario, with a leverage of 66%, with a rate of 11.83%, you get an Internal Rate of Return-IRR of 55% and Net Present Value-NPV of USD 92,795 which demonstrates the feasibility of the project. | en |
| dc.description.abstract | De las tendencias mundiales por la preservación y cuidado del medio ambiente, surge la idea de comercializar un producto que permita a los ecuatorianos sustituir su método tradicional del lavado, por una alternativa ecológica y segura con múltiples beneficios en la optimización de recursos hídricos, energéticos y monetarios, como la “bola de lavar Smartklean”... | es_ES |
| dc.format.extent | 235 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2012 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ | es_ES |
| dc.subject | PLANEACIÓN EMPRESARIAL | es_ES |
| dc.subject | DISTRIBUCIÓN COMERCIAL | es_ES |
| dc.subject | PRODUCTOS DE LIMPIEZA | es_ES |
| dc.subject | IMPORTACIONES | es_ES |
| dc.subject | ESTADOS UNIDOS-ECUADOR | es_ES |
| dc.title | Plan de negocios para la distribución y comercialización del producto Smartklean en el mercado quiteño | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2012-19.pdf | TESIS A TEXTO COMPLETO | 11,62 MB | Adobe PDF |  Visualizar/Abrir |
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