Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/1414
Tipo de material : bachelorThesis
Título : Producción y exportación de pulpa congelada de mora y babaco orgánicos al mercado canadiense
Autor : Manzano Vaca, Andrea Stephani
Tutor : Cortez Granda, Edmundo Francisco
Palabras clave : PRODUCCIÓN ALIMENTARIA;ALIMENTOS CONGELADOS;PULPA DE FRUTA;MORA;BABACO;EXPORTACIONES;CANADÁ
Fecha de publicación : 2014
Editorial : Quito: Universidad de las Américas, 2014
Citación : Manzano Vaca, A. S. (2014). Producción y exportación de pulpa congelada de mora y babaco orgánicos al mercado canadiense (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : ProcesaFrut Cia Ltda. es una empresa dedicada a la producción y exportación de pulpa de fruta orgánica, hacia el mercado canadiense...
Descripción : ProcesaFrut Cia. Ltda. is a company which is dedicated to producing and exporting organic fruit pulp into the Canada market. The company has an administrative and operational staff who will make the consumption of organic products a new and different experience. The trend toward a healthy and eco-friendly life has allowed a rapid growth of the market for organic products. To this end ProcesaFrut Cia. Ltda., has realized a business opportunity and taken advantage of the variety of unique fruit in Ecuador. Thus the company has decided to fuse two ideas “fruit pulp” and “organic fruit”. By doing so, ProcesaFrut Cia. Ltda. has gained an advantage above international competition, offering such diverse products as blackberry and babaco organic frozen pulp. A selection market matrix showed that Canada is a viable country for the exportation of blackberry and babaco organic frozen pulp. Wide market intelligence give an introducing of the market of organic products in Canada and show us know that potential customers are primarily woman between 25-and-50-years-old, because they tend to be the ones making purchasing decisions of buying in their homes. ProcesaFrut Cia. Ltda., needs an initial capital of USD 458.291,19 to start business. This value will be divided as 74% debt and 26% company capital. The financial analyses of the project in a normal scenario give us an equilibrium point of 134.918 units, which will be achieved in seven months. The assessment of the project shows its viability with a NPV of USD 300.686,08, an IRR of 32% and a return to investors of 32%
URI : http://dspace.udla.edu.ec/handle/33000/1414
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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