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http://dspace.udla.edu.ec/handle/33000/13231| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una empresa productora y exportadora de chocolates artesanales de sabores tradicionales de ecuador hacia Hamburgo Alemania |
| Autor : | Esparza Urgilés, Samantha Melissa |
| Tutor : | Torres Contreras, Diego Patricio |
| Palabras clave : | INDUSTRIA DULCERA;EXPORTACIONES;EMPRESAS COMERCIALES;RELACIONES COMERCIALES |
| Fecha de publicación : | 2020 |
| Editorial : | Quito: Universidad de las Américas, 2020 |
| Citación : | Esparza, S. (2020). Plan de negocios para la creación de una empresa productora y exportadora de chocolates artesanales de sabores tradicionales de ecuador hacia Hamburgo Alemania (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Alemania es el segundo país en el mundo con mayor consumo per cápita de chocolate, en promedio un alemán consume 8,6 kg de chocolate al año... |
| Descripción : | Germany is the second in the world with the highest per capita consumption of chocolate, on average German consumes 8.6 kg of chocolate per year. (Statista, 2019). Many of the chocolate consumers are looking for new flavors to satisfy their taste buds (Nag, 2018), currently, there is a strong tendency for organic foods, making people be aware of the components of the products they consume. By creating a company that produces and exports candy shape chocolates filled with exotic, highly nutritious and delicious flavors to Hamburg, there is an opportunity to promote Ecuador flavors with the chocolates to a market with a high demand for this product. In order to test the feasibility of the project there has conducted a thorough analysis through research environments, planning and product design, market research and financial evaluation. EMIL S.A is the company name and a developed brand that has its own legend and in each tasting it transports the client to a fantasy story told in the blog included with the chocolates box. The study begins with the PEST analysis in Ecuador and Germany that identifies the external factors that can be exploited for the success of the business. Secondly, the expert interviews were conducted to a chef and an expert consumer in Hamburg, encouraging the company to sell the product to the target market. Then, the market selection was made focusing on the product as a gift for special occasions. Subsequently, the product design and structuring of the company was carried out with the necessary processes to start the implementation. Finally, the financial study showed high profitability indicators with a NPV of the project of USD 62.269,31, the WACC of 13,49 percent and the rate of return of 1.06 with a payback period of 4 years, 1 month and 11 days, while IRR is 36.55 percent and NPV of the investor with USD 36.947,05 dollars, 28.25 percent CAPM, the index of profitability indicates that the investor receives 2.16 dollars for every dollar invested in a recovery period of 6 months. The company is complying with the conceptual feasibility, market feasibility, operational feasibility and financial feasibility. |
| URI : | http://dspace.udla.edu.ec/handle/33000/13231 |
| Aparece en las colecciones: | Licenciatura en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TLNIN-2020-44.pdf | 2,9 MB | Adobe PDF | Visualizar/Abrir |
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