1. Repositorio Digital Universidad De Las Américas
  2. Facultad de Ciencias Económicas y Administrativas
  3. Ingeniería en Negocios Internacionales
Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/12655
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dc.contributor.advisorLazo Sandoval, Laura Belem-
dc.creatorAngarita Arroyo, Adrián Augusto-
dc.date.accessioned2020-11-10T19:53:50Z-
dc.date.available2020-11-10T19:53:50Z-
dc.date.issued2020-
dc.identifier.citationAngarita, A. (2020). Plan de negocios para la creación de una empresa dedicada a la fabricación de sorbetes de caña guadúa en Quito y su exportación a Barcelona-España (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TINI-2020-12-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/12655-
dc.descriptionThis business plan presents the feasibility of creating a guadua cane sorbet company in Quito and its subsequent export to Barcelona, ​​Spain. An external analysis of the industry, PEST, and the Porter Five Forces Model was conducted to determine business opportunities and threats. Market research was also developed: qualitative for experts in the production and trade of organic products, and quantitative for end consumers to find out trends and hobbies of the target market. In the same way, a marketing plan was proposed to define the strategies for entering and marketing the Spanish market, through the Marketing Mix (product, price, place and promotion). The business opportunity proposal focuses on guadúa cane, a raw material for sorbets; presenting to the Spanish organic industry, organic and eco-friendly straws. On the other hand, the business presents opportunities thanks to the Ecuador-European Union Multiparty Trade Agreement that allows the export of goods under a system of preferences; and also thanks to the European Parliament's ban on single-use plastics in Europe. On the other hand, the corporate philosophy was decided where the company "Q'umir" is established as a Limited Company, it will have 6 employees for its optimal operation. Finally, a financial analysis was carried out to verify the economic viability of the project with the help of the NPV and IRR methodology, which resulted in positive data that support the profitability and viability of the Business plan.en
dc.description.abstractEl presente plan de negocios presenta la factibilidad de la creación de una empresa productora de sorbetes de caña guadua en Quito y su posterior exportación a Barcelona, España...es_ES
dc.format.extent88 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2020es_ES
dc.rightsopenAccesses_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/*
dc.subjectPRODUCCIÓN INDUSTRIALes_ES
dc.subjectMATERIALES BIODEGRADABLESes_ES
dc.subjectCAÑA GUADÚAes_ES
dc.subjectSORBETESes_ES
dc.subjectEXPORTACIONESes_ES
dc.subjectESPAÑAes_ES
dc.titlePlan de negocios para la creación de una empresa dedicada a la fabricación de sorbetes de caña guadúa en Quito y su exportación a Barcelona-Españaes_ES
dc.typebachelorThesises_ES
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