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http://dspace.udla.edu.ec/handle/33000/11461| Tipo de material : | bachelorThesis |
| Título : | Plan de negocio para la creación de una empresa en la ciudad de Quito dedicada a la producción y comercialización de milk tea a base de té rojo importado desde China |
| Autor : | Garcés Montalvo, Ana Emilia |
| Tutor : | Navarrete Martínez, José Germánico |
| Palabras clave : | PRODUCCIÓN ALIMENTARIA;BEBIDAS SALUDABLES;IMPORTACIONES;CHINA;TÉ |
| Fecha de publicación : | 2019 |
| Editorial : | Quito: Universidad de las Américas, 2019 |
| Citación : | Garcés Montalvo, A. E. (2019). Plan de negocio para la creación de una empresa en la ciudad de Quito dedicada a la producción y comercialización de milk tea a base de té rojo importado desde China (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El objetivo del presente trabajo es determinar la factibilidad para la implementación de un plan de negocios para la creación de una empresa dedicada a la producción y comercialización de milk tea en la ciudad de Quito a base de té rojo importado desde China... |
| Descripción : | The objective of this paper is to determine the feasibility of a business plan for the creation of a company dedicated to the production and marketing of milk tea in the city of Quito based on red tea imported from China. Worldwide, the consumption of red tea has become more common due to its qualities such as the help to lose weight as the acceleration of the metabolism and the prevention of diseases related to body fat or poor diet (Forum Café, 2014) with the hand of fat free milk and different additional species, benefits are provided to the human body to generate well-being. In order to know the viability of the project, the analysis of the environment was carried out using the PEST model and an analysis of the industry using the Porter 5 forces model, where some opportunities obtained were: the little competition that exists in the market, the close relationship between China and Ecuador and the increase in consumption of natural products; On the other hand, threats obtained were: tendency of demand towards substitute products and the economic instability that Ecuador is experiencing. Likewise, a client analysis was carried out through 2 interviews with experts, 50 surveys and 1 focus group, getting to know the tastes and preferences of the product in a target market of 75,000 people between men and women, over 18 years old, with medium-high decision-making power, who wish to have well-being in their health and who reside or attend the city of northern Quito and valleys. Knowing the preferences of the consumer regarding the price, product, promotion and place, it was decided to apply a general strategy of differentiation marketing and a general positioning strategy of more for more. The business plan will have an initial investment of 20,770 dollars financed 40 percent of by the CFN and a 5-year projection was made of the financial statements through which the IRR of 52.33 percent of was known. |
| URI : | http://dspace.udla.edu.ec/handle/33000/11461 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2019-91.pdf | 3,21 MB | Adobe PDF | Visualizar/Abrir |
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