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dc.contributor.advisorEraso Cisneros, Byron Enrique-
dc.creatorRey Almachi, Cindy Lorena-
dc.date.accessioned2015-06-09T23:47:23Z-
dc.date.available2015-06-09T23:47:23Z-
dc.date.issued2013-
dc.identifier.citationRey Almachi, C. L. (2013). Plan de negocios para la creación de una panadería que se dedique a la producción y venta de productos panaderos y pasteleros al por mayor y menor, al sur de Quito (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TIC-2013-07-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/1034-
dc.descriptionTu pan ideal is a company whose main global is mass production to provide bread are several sectors located in the south of Quito, such us: Quitumbe, La Ecuatoriana, Guamaní y Turubamba. Using communication and product strategies (the same as explained in the next project), focused on differentiation to achieve branding the consumer´s mind. To determine the viability of the project was carried out a quantitive, based on interviews, surveys and focus groups that give wide outlook for pricing and product. The company has two distribution channels, the direct channel it sells inside the deal and indirect channel where you try to get different market niches offering a range of products. Potential consumers are determined to the people between 16 and 59 who have a decision to purchase medium-low socioeconomic level – low. With central government support in the industry. The company an advantage for the production and commercialization as this promotes healthier eating and nutritional both Ecuadorian families and especially children and nutritious lunchboxes. The study shows that in a normal scenario leveraged the Internal Rate of Return is 23.58 % per cent with a range from US$17,320 , with which it is concluded that the company has positive results and that is make this Project viableen
dc.description.abstractTu Pan Ideal es una empresa cuyo principal objetivo es la producción masiva de pan para abastecer a varios sectores ubicados en el sur de Quito, tales como: Quitumbe, La Ecuatoriana, Guamaní y Turubamba...es_ES
dc.format.extent209 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2013es_ES
dc.rightsopenAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/es_ES
dc.subjectFORMACIÓN DE EMPRESASes_ES
dc.subjectPRODUCCIÓN ALIMENTARIAes_ES
dc.subjectESTABLECIMIENTOS DE COMIDASes_ES
dc.subjectPANADERÍASes_ES
dc.titlePlan de negocios para la creación de una panadería que se dedique a la producción y venta de productos panaderos y pasteleros al por mayor y menor, al sur de Quitoes_ES
dc.typebachelorThesises_ES
Aparece en las colecciones: Ingeniería Comercial

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