Manual de uso de logotipo Pollos Gus

Merino Muñoz, Lorena

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Campo DC	Valor	Lengua/Idioma
dc.contributor.advisor	Coello Espin, Fredi Alberto	-
dc.creator	Merino Muñoz, Lorena	-
dc.date.accessioned	2018-08-13T21:43:49Z	-
dc.date.available	2018-08-13T21:43:49Z	-
dc.date.issued	1999	-
dc.identifier.citation	Merino Muñoz, L. (1999). Manual de uso de Logotipo Pollos Gus (Tesis de pregrado). Universidad de las Américas, Quito.	es_ES
dc.identifier.other	UDLA-EC-TPU-1999-11	-
dc.identifier.uri	http://dspace.udla.edu.ec/handle/33000/9622	-
dc.description	It consists of the set of real features and conditions of the Institution, we speak of objective and real data, such as: Your legal entity. Your organizational structure The role it plays. The detail of the type of function it performs. Your economic and financial reality. The infrastructure and resources that it has. Your internal organization, personnel, technique, etc. The internal and external communication systems. Institutional reality, is determined not only by a current state, but a process of the company. That is to say not only the material fact but the tendencies and processes (projects and development). Unlike the Institutional Reality, the Institutional Identity in a phenomenon of consciousness. Corporate Identity is the set of attributes assumed as their own by an Institution, which, through its activity and communication with its consumers, generates forms of self-representation. Corporate identity is not an isolated parameter, it is composed of several planes of identification, such as the real plane, the situational and the prospective, the immediate and the projected. Other parameters that form the corporate Identity, are given by the internal and external aspects of it. Companies as individuals have 4 aspects within the identity, what they are, what they want them to believe they are, what they do and what they want them to believe they do.	en
dc.description.abstract	Consiste en el conjunto de rasgos y condiciones reales de la Institución, hablamos de datos objetivos y reales, como son: Su entidad jurídica. Su estructura organizacional. La función que desempeña...	es_ES
dc.format.extent	112 p.	es_ES
dc.language.iso	spa	es_ES
dc.publisher	Quito: Universidad de las Américas, 1999	es_ES
dc.rights	openAccess	es_ES
dc.subject	COMUNICACIÓN ORGANIZACIONAL	es_ES
dc.subject	IDENTIDAD CORPORATIVA	es_ES
dc.subject	LOGOTIPOS	es_ES
dc.title	Manual de uso de logotipo Pollos Gus	es_ES
dc.type	bachelorThesis	es_ES
Aparece en las colecciones:	Licenciatura en Publicidad

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