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Tipo de material : bachelorThesis
Título : Manual de uso de logotipo Pollos Gus
Autor : Merino Muñoz, Lorena
Tutor : Coello Espin, Fredi Alberto
Palabras clave : COMUNICACIÓN ORGANIZACIONAL;IDENTIDAD CORPORATIVA;LOGOTIPOS
Fecha de publicación : 1999
Editorial : Quito: Universidad de las Américas, 1999
Citación : Merino Muñoz, L. (1999). Manual de uso de Logotipo Pollos Gus (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : Consiste en el conjunto de rasgos y condiciones reales de la Institución, hablamos de datos objetivos y reales, como son: Su entidad jurídica. Su estructura organizacional. La función que desempeña...
Descripción : It consists of the set of real features and conditions of the Institution, we speak of objective and real data, such as: Your legal entity. Your organizational structure The role it plays. The detail of the type of function it performs. Your economic and financial reality. The infrastructure and resources that it has. Your internal organization, personnel, technique, etc. The internal and external communication systems. Institutional reality, is determined not only by a current state, but a process of the company. That is to say not only the material fact but the tendencies and processes (projects and development). Unlike the Institutional Reality, the Institutional Identity in a phenomenon of consciousness. Corporate Identity is the set of attributes assumed as their own by an Institution, which, through its activity and communication with its consumers, generates forms of self-representation. Corporate identity is not an isolated parameter, it is composed of several planes of identification, such as the real plane, the situational and the prospective, the immediate and the projected. Other parameters that form the corporate Identity, are given by the internal and external aspects of it. Companies as individuals have 4 aspects within the identity, what they are, what they want them to believe they are, what they do and what they want them to believe they do.
URI : http://dspace.udla.edu.ec/handle/33000/9622
Aparece en las colecciones: Licenciatura en Publicidad

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