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dc.contributor.advisorEndara Chimborazo, Juan Carlos-
dc.creatorSalgado Maldonado, Mishell Jeniffer-
dc.date.accessioned2017-05-24T21:37:37Z-
dc.date.available2017-05-24T21:37:37Z-
dc.date.issued2017-
dc.identifier.citationSalgado Maldonado, M. (2017). Desarrollar un sistema de envases, embalajes e imagen gráfica para la comercialización de productos a base de quinua, de la empresa "Maquita" (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TDGI-2017-01-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/7008-
dc.descriptionStarting from the case study "Maquita", established in Ecuador for more than 25 years, dedicated to the manufacture of products derived from Quinua, with a variety of 6 products, which have managed to position themselves in the international market only with respect to quality, due to export as a white mark, a factor that has not allowed the "Maquita" brand to be known in the foreign market, on the other hand the company has not entered the national market due to high competition and Consequently the company is aware that its packaging could not compete directly, due to the presentation and quality of the same. In this way, it was determined that the problem of this project is based on the lack of quality in material and innovation of the structural packaging of these products, since under a competition study (see p.104) it is determined that the great Most of the products use materials that are not recommended for food. Per studies and analyzes, it is concluded that this material is known as economic and of low quality. However, the graphic image is also a determinant to redesign the product since it has a mismanagement of who you want to reach and in what way; Under analysis made to the current situation of the packaging it is determined that the typography, the chromatic and even the layout of graphic elements do not attract the attention of the consumer and do not cause the impact. Therefore, the proposed final product was designed and designed to meet all the objectives set, in addition it pretends to be a product that enters the perches, competing with the market in a direct way, managing to position the brand and the product both nationally and internationally, on the other This project contributes to economic and social development, which is the axis and objective of the company, is to provide quality products, functional and capable of transmitting the appropriate message to the consumer, in which he emphasizes the importance of helping to strengthen The Ecuadorian market and its productsen
dc.description.abstractPartiendo del caso de estudio empresa “Maquita”, constituida en el Ecuador desde hace más de 25 años, dedicada a la fabricación de productos derivados de la Quinua, con una variedad de 6 productos, los cuales han logrado posicionarse en el mercado internacional únicamente con respecto a la calidad, debido a exportar como marca blanca, un factor que no ha permitido que se conozca la marca “Maquita” en el mercado exterior, por otro lado la empresa tampoco ha ingresado al mercado nacional debido a la alta competencia existente y por consiguiente la empresa es consciente que sus empaques no podrían competir de manera directa, por la presentación y la calidad de los mismos...es_ES
dc.format.extent248 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2017es_ES
dc.rightsopenAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/es_ES
dc.subjectDISEÑO INDUSTRIALes_ES
dc.subjectENVASESes_ES
dc.subjectQUINUAes_ES
dc.titleDesarrollar un sistema de envases, embalajes e imagen gráfica para la comercialización de productos a base de quinua, de la empresa "Maquita"es_ES
dc.typebachelorThesises_ES
Aparece en las colecciones: Licenciatura en Diseño Gráfico e Industrial

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