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Tipo de material : bachelorThesis
Título : Plan de negocios para el acopio y la comercialización de queso amasado en la ciudad de Quito y parroquias aledañas
Autor : Mejía Erazo, Gabriela Solange
Tutor : Herrera Peña, Manuel María
Fecha de publicación : 2016
Editorial : Quito: Universidad de las Américas, 2016
Citación : Mejía Erazo, G. S. (2016). Plan de negocios para el acopio y la comercialización de queso amasado en la ciudad de Quito y parroquias aledañas (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : Este plan de negocios analiza la factibilidad de crear la Quesería artesanal 04, empresa dedicada al acopio y comercialización de queso amasado carchense en la ciudad de Quito y sus parroquias aledañas...
Descripción : The present business plan analyzes the profitability of starting the Quesería artisanal 04, a business dedicated to the storage and marketing of kneaded cheese from Carchi in Quito and surrounding parishes. The business is called Mi quesito amasado and the first product will be kneaded cheese of 500 grams. The business will locate its distribution center in Tulcán, from which the commercialization will proceed in a refrigerated truck to Quito and surrounding parishes. The business belongs to the industry of wholesale dairy products, which has an annual growth of 1.8%. The industrial analysis reflects: a medium rivalry in the actual competition; medium negotiating power with clients; medium threat with new competitors; high threat of substitute entry to the market; and a medium negotiating power with suppliers. two strategies were planned to enter the market 1. Penetration, and; 2. Market development. Two types of research were conducted for this analysis: qualitative and quantitative. In the qualitative includes 4 interviews were made to experts and two focus groups, in which 80% showed interest on buying the product. In the quantitative research, interviews showed that 66% of the participants would buy the product and would do so in neighborhood stores and in supermarkets. The most appealing factors that influence on the buying decision of the product are the price and flavor. A market positioning strategy will be applied, because the product has a comparative advantage and there is an absence of direct competition well positioned in the market. The operations strategy incorporates an optimized management of resources; to achieve low priced and good quality products. The organizational structure is divided in four departments: Human Resources, operations, Marketing and sales and, accounting and finance. The financial analysis was projected to 5 years at constant prices in US dollars in three scenarios: optimist, pessimist and normal, with leveraged and non-leveraged considerations. The initial investment is of 84,365.78 US dollars (55% with own capital and 45% with a leveraged proportion). The first year gross margin resulted in USD 102.255,00 and the net margin is USD 12.921,03. The net present value for the normal leveraged scenario is of USD 56.920,95 and the internal return rate of 50,86%; thus proving the technical and financial feasibility of this business plan.
URI : http://dspace.udla.edu.ec/handle/33000/5006
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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