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http://dspace.udla.edu.ec/handle/33000/4706| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una academia de formación artística especializada en música, danza, teatro y artes plásticas en la ciudad de Quito |
| Autor : | Remache Coyago, Patricia Carolina |
| Tutor : | Torres Contreras, Diego Patricio |
| Palabras clave : | PLANEACIÓN EMPRESARIAL;INVESTIGACIÓN DE MERCADOS;CENTROS CULTURALES;QUITO-ECUADOR |
| Fecha de publicación : | 2015 |
| Editorial : | Quito: Universidad de las Américas, 2015 |
| Citación : | Remache Coyago, P. C. (2015). Plan de negocios para la creación de una academia de formación artística especializada en música, danza, teatro y artes plásticas en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | ARTEMOTION es una academia de formación artística especializada en música, danza, teatro y artes plásticas en la parroquia Tumbaco, en la ciudad de Quito... |
| Descripción : | ARTEMOTION is an academy of arts specialized in music, dance, theatre and plastic arts, located in Tumbaco in the city of Quito. The company seeks its justification in the improvement of cultural education in the last years, the actual necessity of a society interested in the comprehension of the culture in their different forms and the development of them as distractions, hobbies or ways of study. The idea arises as a response to those necessities and the conjugation with the rising cultural tendencies and proposes of the actual government in pro of the development in this area. It has been identified the opportunity of the creation of an academy of arts because of the limited number of enterprises in the business, the rising and unsatisfied demand, and the incentives created in the actual laws of Ecuador for rising enterprises and in accordance with the cultural development. The target market is structured by kids between 3 and 12 years and whose preferences are aligned with arts or related with technology. The socio economic level which this target belongs to is composed by the class A, B and C+ that response to the last technological systems aimed to the learning of arts, as well as international teaching methods, patents and pioneer licenses in the country that strengthen the competitive advantage in the enterprise. The business investment is structured in a model of shares capital, which means a 58% corresponding for the owners of the company and the remaining percentage belongs to the actionists. The Internal Revenue Rate with a 20% and a positive Net Present Value shows the viability of the project through a model established in the present analysis. Therefore the possibility of undertake this start-up of an academy of music and arts is positive in concordance with the requirements and parameters established in the laws of Ecuador. |
| URI : | http://dspace.udla.edu.ec/handle/33000/4706 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2015-52.pdf | 4,97 MB | Adobe PDF |  Visualizar/Abrir |
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