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Tipo de material : bachelorThesis
Título : Plan de negocios para la elaboración y comercialización de quesos rellenos de pedazos de frutas en la ciudad de Quito
Autor : Naranjo Godoy, Mónica Catherine
Tutor : Torres Contreras, Diego Patricio
Fecha de publicación : 2014
Editorial : Quito: Universidad de las Américas, 2014.
Citación : Naranjo Godoy, M. C. (2014). Plan de negocios para la elaboración y comercialización de quesos rellenos de pedazos de frutas en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : Naranjos Gourmet S.A es una sociedad enfocada en la creación y comercialización de productos lácteos de elaborada composición, es decir quesos semi maduros rellenos de pedazos de frutas deshidratadas como durazno, arándano, higo y piña...
Descripción : NARANJOS GOURMET S.A is an establishment that is focused on the creation and further sale of dairy products with high processing. This company makes semi mature cheeses; with special characteristics for example they are filled with dehydrated fruit such as apricot, cranberry, pineapple, and fig. The enterprise is looking forward to participate and position itself in the gourmet cheese market. Due to the fact that the companys main goal is that the product causes delight to the palate of our customers, we want to achieve that with the mix of two flavors: one salty (cheese) and the other sweet (fruit). Cheese filled with fruit belongs to Cheese ahoy brand. This is an attractive option because it is based on innovation in flavor and color. On its first phase the enterprise wants to cover Quitos high and upper middle class population who like to consume products with some special characteristics. Analysis of the exhibition in market research concluded that 14,523 households in 2014 are willing to consume 150 grams of cheese filled with fruit pieces at an average price of USD 5.50 to USD 6.50 U.S. dollars. To reach consumers directly the manufacturer will deliver the product to the retailer. As retailers we have chosen grocery stores that are specialized in food with more elaboration. For the operation of the business it is required an initial investment of USD 151,080.48. This value applies to both fixed, tangible and working capital assets. 67% of the project will be financed through a loan requested to the National Finance Corporation. This loan has an interest rate of 10.5% on a 5- year term. On the other hand, the difference of 33% will be fulfilled with the contribution of capital to shareholders. Through financial evaluation we come to the conclusion that the leveraged business plan, with the expected scenario is profitable because the opportunity cost of the project is 16.50%, while the rate of return to the investor is 28%, which means it is good to invest in this project because it allows a gain of 11.50
URI : http://dspace.udla.edu.ec/handle/33000/1420
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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