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http://dspace.udla.edu.ec/handle/33000/12968| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la producción y la comercialización de ternos de baño para las mujeres que han sido mastectomizadas en la ciudad de Quito |
| Autor : | Balarezo Solórzano, Daniela Susana |
| Tutor : | Tamayo Herrera, César Augusto |
| Palabras clave : | PLAN EMPRESARIAL;INDUSTRIA TEXTIL;CÁNCER DE MAMA |
| Fecha de publicación : | 2020 |
| Editorial : | Quito: Universidad de las Américas, 2020 |
| Citación : | Balarezo, D. (2020). Plan de negocios para la producción y la comercialización de ternos de baño para las mujeres que han sido mastectomizadas en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | La gente luchadora y valiente es la que inspira y da sentido a la vida ¡Mucho ánimo valientes! de TodoDermo, 2015. |
| Descripción : | Fighting and brave people are the ones who inspire and give meaning to life. Courageous courage! (TodoDermo, 2015). This project aims to help all those women who were, at some point, or, who are going through breast cancer, a process that, as we could all imagine, is not easy to accept and overcome, but that, with the help of the environment that is with these people, it is easier to carry it out. That is why, this business plan is essentially designed for these women, who want to be totally sure of themselves. The plan is to design bathing baths for them, bathing baths will have special designs, that is, they will play with the different colors according to all the types of bodies that exist. In addition, it is important to emphasize that bathing bath will have one (or two, is necessary) prostheses, which are manufactures to withstand salt or fresh water, without losing their shape. Custom bathing baths will be sold, since as explained above, they will have different designs according to all bod types, apart because all women have different cases. This project aims to help these women with self-esteem, as it is a type of cancer that can affect that specific point a lot, this is because breast cancer is closely linked to femininity, and, which is thought to identify what is to be a woman; but, it is totally the opposite, since being a woman is not related to the physical one you have, but with being able to be an empathetic person, being organized, the fact of being direct, without the need to affect the feelings of the rest of people, and so on; But, these are some of the characteristics that you want to be related when making a purchase of the Honning SW swimwear with these women. This business plan was designed for all those women with breast cancer because, in reality, in Ecuador, there are still no baths designed for them, so there is a high opportunity for the specific target audience. Keep in mind that bathroom is a garment that is purchased temporarily, but that, in this case, being the only bathroom that is essentially thought of these women, is the only option they have to buy a bathroom, in general. |
| URI : | http://dspace.udla.edu.ec/handle/33000/12968 |
| Aparece en las colecciones: | Ingeniería en Marketing |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIM-2020-05.pdf | 1,84 MB | Adobe PDF | Visualizar/Abrir |
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