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http://dspace.udla.edu.ec/handle/33000/12959| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para el desarrollo de una aplicación móvil especializada en la organización de torneos e-sports en la ciudad de Quito |
| Autor : | Rodas González, Juan Francisco |
| Tutor : | De la Torre Collaguazo, Martha Fernanda |
| Palabras clave : | PLANEACIÓN EMPRESARIAL;EMPRESAS, INDUSTRIAS Y SERVICIOS;SERVICIOS WEB-SOFTWARE;APLICACIÓN MÓVIL;EVENTOS DEPORTIVOS;QUITO-ECUADOR |
| Fecha de publicación : | 2020 |
| Editorial : | Quito: Universidad de las Américas, 2020 |
| Citación : | Rodas, J. (2020). Plan de negocios para el desarrollo de una aplicación móvil especializada en la organización de torneos e-sports en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | La investigación tuvo como objetivo determinar la viabilidad y rentabilidad para desarrollar una aplicación móvil dedicada a la organización de torneos e-sports “deportes electrónicos” en la ciudad de Quito... |
| Descripción : | The objective of the research was to determine the viability and profitability of developing a mobile application dedicated to the organization of e-sports tournaments (electronic sports) in the city of Quito. Through the analysis of the external environment, several opportunities for business development were identified, one of them the rapid innovation of ICTs that allow a greater number of people to have access to the internet and mobile devices, as well as online gamer . In the client analysis, the target audience was determined to be young people between the ages of 18 and 25, of whom 55 percent showed interest in participating in the tournaments, with a willingness to pay for registration of $ 3.00 in exchange for prizes for winners. The name chosen for the company is Start Games, which will be constituted as a limited company whose main income comes from the participants of the tournaments and an additional one from the sponsors of the events in exchange for displaying advertising of their brands. Under the established conditions, it was determined that the business is financially profitable with a NPV of 6,487.58 dollars, an IRR of 19.77 percent and a profit per dollar invested of 1.21 dollars, being the payback period of the investment of 30,342 dollars 79 in approximately 4 years, 10 months, and 6 days. |
| URI : | http://dspace.udla.edu.ec/handle/33000/12959 |
| Aparece en las colecciones: | Licenciatura Comercial mención Finanzas |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TLCF-2020-01.pdf | 1,58 MB | Adobe PDF | Visualizar/Abrir |
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