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http://dspace.udla.edu.ec/handle/33000/11500| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una escuela de surf en Esmeraldas |
| Autor : | Lecaro Eschmann, Joel Danilo |
| Tutor : | Barriga Tinajero, José Javier |
| Palabras clave : | FORMACIÓN DE EMPRESAS;CENTRO DE ENTRENAMIENTO;DEPORTES ACUÁTICOS;SURF;ESMERALDAS-ECUADOR |
| Fecha de publicación : | 2019 |
| Editorial : | Quito: Universidad de las Américas, 2019 |
| Citación : | Lecaro Eschmann, J. D. (2019). Plan de negocios para la creación de una escuela de surf en Esmeraldas (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente plan de negocios tiene como objetivo analizar la viabilidad bajo distintos parámetros, para la aplicación de una escuela de surf en Esmeraldas, basada en un sistema llamado ´Flowboarding´... |
| Descripción : | The objective of this business plan is to analize the viability and application of a surf school based on a system called ´Flowboarding´. Through an intense investigation, using tools like analysis PEST, PORTER and matrix EFE, all the necessary information was gathered in order to have a clear concept of the business and industry concept represented by CIIU P8541.09. In addition, to analyse and comprehend the market, we consulted experts on the field, groups of interest, and did polls, in order to gather concrete information of the market. With the information gathered as previously mentioned we were able to analyse the viability of the business part of a surf school, considering also the need of sporting tourism that is the case in the province of Esmeraldas. With this in mind the concept of ´Rompeolas Surf and Flowboarding School´ is born. We offer courses by the day and five or more days packages and also rent sporting equipment. All this in a well quipped installation with trained personnel, to attract local, out of province, and international customers in this already touristic part of the country. Flowboarding allows for safety and control of the business of surfing. Finally our financial analysis allowed us to demonstrate the positive business strategy of this concept. In conclusion, the sporting industry is growing hand in hand with the tourist industry in which our government is investing vigorously. This two industries support each other and open the door for sporting tourism that will generate opportunities for the business previously mentioned. |
| URI : | http://dspace.udla.edu.ec/handle/33000/11500 |
| Aparece en las colecciones: | Ingeniería en Negocios y Marketing Deportivo |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINMD-2019-29.pdf | 1,19 MB | Adobe PDF | Visualizar/Abrir |
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