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Tipo de material : bachelorThesis
Título : Plan de negocios para la exportación de mishque hacia España
Autor : Díaz Hidalgo, Kevin Andrés
Tutor : Pavón Rosero, Luis Eduardo
Fecha de publicación : 2019
Editorial : Quito: Universidad de las Américas, 2019
Citación : Díaz Hidalgo, K. A. (2019). Plan de negocios para la exportación de mishque hacia España (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : En la actualidad el consumo de productos que aporten a mayores beneficios en la salud del consumidor se ha incrementado. Sólo en España, se gasta aproximadamente 120EUR anualmente por persona en consumos de productos alimenticios ecológicos y de origen natural…
Descripción : Currently, the consumption of products that contribute to greater benefits in consumer health has increased. Only in Spain, approximately 120EUR is spent annually per person in consumption of organic and natural food products. (Almeria360, 2018). This is due to the change in consumer trends in a demanding market such as Spain, where quality, benefits and innovation in products play an important role at the time of choosing the purchase. That is why Mishkuna was born, a business proposal that seeks to contribute to the dynamism and strengthening of the productive industry in Ecuador and expand the food supply of consumers in Spain, with a daily moisturizing beverage that provides health benefits and in the nutrition of those who consume it. To create a solid business plan, a comprehensive market analysis has been carried out, including an analysis of external factors in which it was identified that the product has enough strengths to enter a market crammed with opportunities such as Spanish. In addition, an analysis of the client was made in order to know their tastes and preferences of consumption. This allowed us to build a solid proposal based on 4 pillars: product, price, place and promotion suitable for this type of market, supported by a philosophy and organizational structure, complemented by productive and logistic processes focused on satisfying the needs of the international consumer, specifically of Spain. Finally, a financial analysis was developed, projected to 5 years in which it was found that the project is not only viable but also profitable for future investors, where the investment made can be recovered in approximately 2 years and 6 months is generated by confidence, so it is recommended the execution of this business plan.
URI : http://dspace.udla.edu.ec/handle/33000/10633
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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