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http://dspace.udla.edu.ec/handle/33000/10568| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la producción y comercialización en Quito de maracuyá orgánico liofilizado |
| Autor : | Crespo López, Francisco José |
| Tutor : | Unapanta Ruiz, Juan Wagner |
| Palabras clave : | PRODUCCIÓN ALIMENTARIA;PRODUCTOS ORGÁNICOS;MARACUYÁ;QUITO-ECUADOR |
| Fecha de publicación : | 2019 |
| Editorial : | Quito: Universidad de las Américas, 2019 |
| Citación : | Crespo López, F. J. (2019). Plan de negocios para la producción y comercialización en Quito de maracuyá orgánico liofilizado (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente plan de negocios se enfoca en la creación de una empresa productora y comercializadora de un producto nuevo en el mercado a base de maracuyá orgánico… |
| Descripción : | This business plan focuses on the creation of a company that produces and markets a new product in the market based on organic passion fruit. Alpa Muyupak will commercialize in Maracuyá organic lyophilized maracuyá (passion fruit powder obtained by sublimation process). National raw material will be used for the production of the product and the LP1280 lyophilizing machine will be imported from Brazil. The research will be composed of different components within which the internal and external analysis of the industry with CIUU C1030.12 is identified. Afterwards, the customer analysis is carried out through qualitative research to experts in the area with extensive knowledge and experience, in the same way a quantitative research is carried out aimed at the potential consumers of the product. This is made up of: surveys and a focal group. With the results obtained in the internal, external and customer analyzes, the business need is identified as the customer is need to obtain a healthy product, which is simple and quick to use. Additionally, a marketing plan is made with which the main strategies to be used for the penetration of the product in the Quito market are established. The marketing costs and the promotion mix are defined. The philosophy of Alpa Muyupak and its organizational structure are defined in which the necessary processes and jobs are identified as well as the interrelation of these. Finally, the financial evaluation is carried out, which determines that the proposed project obtains positive results and the investment must be accepted. Among its results is a NPV of the investor is cash flow of 200,470.61 dollar and 225,239.06 dollar for the cash flow of the project. Their internal rates of return are 35.18 percent and 21.52 percent respectively. Compared with an estimated WACC of 9.25 percent. |
| URI : | http://dspace.udla.edu.ec/handle/33000/10568 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2019-14.pdf | 949,21 kB | Adobe PDF | Visualizar/Abrir |
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