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http://dspace.udla.edu.ec/handle/33000/9955| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la importación de papel bond desde China para la elaboración de cuadernos publicitarios para Instituciones de educación superior |
| Autor : | Piedra Toledo, María Daniela |
| Tutor : | Avilés Merino, Francisco Raúl |
| Palabras clave : | IMPORTACIONES;CHINA-ECUADOR;PAPEL BOND;PRODUCCIÓN INDUSTRIAL;CUADERNOS DE TRABAJO |
| Fecha de publicación : | 2018 |
| Editorial : | Quito: Universidad de las Américas, 2018 |
| Citación : | Piedra Toledo, M. D. (2018). Plan de negocios para la importación de papel bond desde China para la elaboración de cuadernos publicitarios para Instituciones de educación superior (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente trabajo de titulación tiene como objetivo determinar la viabilidad de implementar una empresa dedicada a la venta de espacios publicitarios en cuadernos que serán entregados gratuitamente a Instituciones de Educación Superior, para bajar los costos de producción se importará papel Bond de 60 gramos desde China... |
| Descripción : | The objective of this titling work is to determine the feasibility of implementing a company dedicated to the sale of advertising space in notebooks that will be delivered free of charge to Higher Education Institutions, in order to lower production costs, 60 gram Bond paper will be imported from China. The import of paper in Ecuador is inevitable given that the country does not currently have paper producing companies and this is necessary raw material. The study methodology for the present project was based on the analysis of the market that is intended to reach, to have a clearer picture of potential customers, marketing strategies were used to get companies to advertise their brands or products in the spaces advertising of the notebook. The company will be constituted as a limited company under the name CreKNoLim CIA. LTDA The revenue projection was made taking into account the volume of sales (number of notebooks to be delivered free in public and private universities). To start with the project, the Central University of Ecuador and the University of the Americas are considered with a volume of 15,000 and 5,000 notebooks respectively. It is expected to make 2 annual publications considering the two academic periods. To carry out the 5-year projection, a 10% annual increase in the Price is considered, and for the amount it is considered to increase the number of units with new agreements with private universities. The income statement projects that the investment made for the acquisition of raw material and office equipment will be recovered in the second year and net profits will be established with growth in each of the following years. |
| URI : | http://dspace.udla.edu.ec/handle/33000/9955 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2018-89.pdf | 2,71 MB | Adobe PDF | Visualizar/Abrir |
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