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http://dspace.udla.edu.ec/handle/33000/9934| Tipo de material : | bachelorThesis |
| Título : | Plan de negocio para ensamblado de CKD de celulares importados desde China y exportación del producto terminado a Colombia |
| Autor : | Paredes Yánez, Pablo Javier |
| Tutor : | Terán Terán, Marcelo Fernando |
| Palabras clave : | PRODUCCIÓN INDUSTRIAL;TELECOMUNICACIONES;CELULARES;EXPORTACIONES;COLOMBIA |
| Fecha de publicación : | 2018 |
| Editorial : | Quito: Universidad de las Américas, 2018 |
| Citación : | Paredes Yánez, P. J. (2018). Plan de negocio para ensamblado de CKD de celulares importados desde China y exportación del producto terminado a Colombia (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Los equipos de telecomunicación actualmente son indispensables para el ser humano, durante el transcurso de los años, la demanda de estos se ha incrementado debido al mejoramiento de la calidad de vida que proporcionan a las personas... |
| Descripción : | The telecommunication equipment is currently indispensable for the human being, over the course of the years, the demand for cellphones has increased because it help the human live with facilities. Tecnocomunicación is an Ecuadorian company that seeks to shorten the technological gap that Ecuador has with the rest of the world and try to solve the problems that consumers has. This will be achieved through the analysis of the manufacture of cellular CKD and subsequent export of the finished good to Colombia-Bogotá. To achieve this objective, a study was carried out to see the profitability and feasibility of the project in total. To begin with, we investigated the external factors that affect or help the company to succeed. Secondly, information was collected through qualitative and quantitative methods, conducting surveys and interviews with experts from organizations that dedicate or engaged in these activities and in turn collected information from potential clients. With this information, the value proposition of the Ecuadorian cell phone was determined. In third place, an analysis of the price, place, product and promotion was carried out. At the same time the organizational structure of the company was carried out with the production and export-Import processes. To conclude, a financial plan was drawn up with all the expenses and income of the organization. Direct and indirect costs were also taken into account in order to perfect the final results statements of the Tecnocomunicación Company. |
| URI : | http://dspace.udla.edu.ec/handle/33000/9934 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2018-70.pdf | 1,54 MB | Adobe PDF | Visualizar/Abrir |
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