Campaña de posicionamiento de la carrera de publicidad de la UDLA en colegios de Quito

Acosta Almeida, Yajaira Paola

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Campo DC	Valor	Lengua/Idioma
dc.contributor.advisor	Pardo Rueda, María Andrea	-
dc.creator	Acosta Almeida, Yajaira Paola	-
dc.date.accessioned	2018-09-21T00:49:19Z	-
dc.date.available	2018-09-21T00:49:19Z	-
dc.date.issued	2018	-
dc.identifier.citation	Acosta Almeida, Y. P. (2018). Campaña de posicionamiento de la carrera de publicidad de la UDLA en colegios de Quito (Tesis de pregrado). Universidad de las Américas, Quito.	es_ES
dc.identifier.other	UDLA-EC-TPU-2018-09	-
dc.identifier.uri	http://dspace.udla.edu.ec/handle/33000/9856	-
dc.description	The word Advertising has become the key to many human beings to persuade others to buy or acquire a service, a product and even an idea. This powerful word has been found among all of us since the beginning of time, before the name was put, and it is identified as a field of study within the area of communication; A seller of books worldwide was sold with the title of the first woman (innate buyer who usually falls into the networks of persuasion) who inhabited the Earth. Within the scriptures: In book three of the genesis, it is stated that he created the first man, called Adam, and the first woman, named Eve, were tempted under the persuasion of a snake to consume a product that was not finally what was expected, misleading advertising? Or Persuasive activity? Currently in Ecuador, the advertising field has a large dropout on the activities carried out by a public, this generates a certain level of uncertainty in the choice of professional careers in young high school graduates. The work of a publicist led to knowledge of the market and consumers, thus creating connections with the most media. As for young high school graduates, the predominant careers are those that allow maintaining a balance between work and personal life and the staff of the financial company, why, there is great demand for administrative careers, business, medicine, engineering and the last times creative and innovative careers. From this, an investigation that seeks to identify the possible cause that generates the ignorance of the career of Advertising within the institutions of the city of Quito is presented. Taking as reference the opinion of several students, public and vocational specialists who from their experience clearly identified the possible lack of knowledge and lack of culture that this profession generates within the educational institutions in the city of Quito. The campaign proposal revolves around students seeking to break schemes and leave their comfort zone, identifying the variety of innovative careers offered in the workplace in conjunction with the study of the career of Advertising at the Universidad de Las Américas.	en
dc.description.abstract	La palabra Publicidad, se ha convertido en la clave de muchos seres humanos para persuadir a que otros compren o adquieran un servicio, un producto e incluso una idea...	es_ES
dc.format.extent	105 p.	es_ES
dc.language.iso	spa	es_ES
dc.publisher	Quito: Universidad de las Américas, 2018	es_ES
dc.rights	openAccess	es_ES
dc.subject	PUBLICIDAD	es_ES
dc.subject	UNIVERSIDAD DE LAS AMÉRICAS	es_ES
dc.subject	CAMPAÑAS PUBLICITARIAS	es_ES
dc.subject	UNIDADES EDUCATIVAS	es_ES
dc.subject	QUITO-ECUADOR	es_ES
dc.title	Campaña de posicionamiento de la carrera de publicidad de la UDLA en colegios de Quito	es_ES
dc.type	bachelorThesis	es_ES
Aparece en las colecciones:	Licenciatura en Publicidad

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