Propuesta estratégica para el desarrollo de paquetes, terapias de salud, seminarios de bienestar y desarrollo personal para mujeres en el indra spa del hotel Sangay en Baños

Abstract

The research focuses on an important pole of tourism development in the central highlands, such as Baños, located at the eastern end of the Andes mountain range and considered the gateway to the Ecuadorian Amazon. The organizational axis of the research is the Hotel Sangay, which has a capacity of 66 rooms and has an important variety of gastronomic services and accommodation. The central objective of the document is the generation of a strategic proposal for the development of packages, health therapies, wellness seminars and personal development for women in the Indra Spa of the Sangay Hotel in Baños. The research methodology used is descriptive, gathering information from primary and secondary sources, using quantitative and qualitative research techniques. In chapter one, topics related to tourism and tourist offer are described in a general way and then specifically talk about health tourism, wellness tourism and its focus on the health of people, this allows the reader to enter the world wellness, current trend that seeks that the person experiences the sensation of physical, mental and emotional wellbeing and that more conditioning centers, hotels, spas and agencies try to offer their clients this experience of human well being. Chapter two, includes a situational characterization of the territory, based on the analysis of the hotel's external and internal environment, allowing the definition of strategies based on the SWOT analysis, and a tourist characterization where the tourist situation of the Baños canton is known, through a survey of the main attractions, the offer of accommodation and the current demand to learn more about the territory in question. Chapter three begins with the presentation of Indra Spa, its strategic direction, product development and service offer, an analysis of results obtained through the application of surveys to hotel visitors to find out their opinion about the spa and its offer of healing therapies focused on granting a wellness experience. In the fourth chapter, based on these precepts, we obtain a strategic proposal focused on four objectives that encompass the organization of the spa in an integral manner, taking into account, mainly the strategic direction and encouraging the promotion of spa services.