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dc.contributor.advisorMéndez Guerrero, Andrés Isidro-
dc.creatorMacucha Rodríguez, Dennys Macher-
dc.date.accessioned2018-07-31T23:51:54Z-
dc.date.available2018-07-31T23:51:54Z-
dc.date.issued2000-
dc.identifier.citationMachuca Rodríguez, D. M. (2000). Que debe comunicar una empresa de pañales desechables para posicionarse en el mercado ecuatoriano en el segmento madre (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TPU-2000-16-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/9519-
dc.descriptionThe truth is that Ecuador will trade, not in terms of dollarization, but of wages that determine its level of productivity. And since those wage levels are low, we will remain competitive in labor-intensive goods, and we will have difficulties in goods that use a lot of machinery and imported raw materials, simply because technology is not our advantage ... yet! Be assured that Ecuador will remain competitive in many branches. Our great risk towards the future, in terms of international relations, is in fact that we sell products that are increasingly less demanded proportionally and whose price tends to fall (the world buys, each year, many more computers and only a little more bananas). We must therefore look for niches of more and more demanded products. And you can also be sure that we will have serious problems if there are no resources in dollars (investment or debt) to finance our external accounts that are deficit, because then we will have to reduce (as in 1999) the rate of growth of the economy to not matter much, and we will also stagnate if productivity does not increase, however, those problems are equally serious with or without dollarization. Taking into account the low sales volumes that have been presented as a result of the economic crisis of the Ecuadorian market, the theme was chosen. "That a diaper company must communicate to position itself in the Ecuadorian market." The key to the marketing management of an organization lies in the positioning of its products, positioning is based on value propositions, which is the only relationship of benefits and prices for a given consumer Consumers who appreciate this relationship of benefits and price, constitute a market segment.Today, where Ecuador is going through a change in its currency from sucres to the dollar, we will find more competition In terms of quality and service, the financiers who used to be the conductor who set high prices to obtain high margins will no longer be able to give weight if the commercial director in the service part and the production manager in the quality part are not they really are going to be the conductors in the companies, why the 21st century is the century of marketing.en
dc.description.abstractLa verdad es que el Ecuador comerciará, no en función de la dolarización, sino de los salarios que determinen su nivel de productividad....es_ES
dc.format.extent106 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2000es_ES
dc.rightsopenAccesses_ES
dc.subjectPRODUCTOS SANITARIOSes_ES
dc.subjectPOSICIONAMIENTO DEL PRODUCTOes_ES
dc.subjectESTRATEGIA MERCADOTÉCNICAes_ES
dc.subjectMERCADOTECNIAes_ES
dc.titleQue debe comunicar una empresa de pañales desechables para posicionarse en el mercado ecuatoriano en el segmento madrees_ES
dc.typebachelorThesises_ES
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