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http://dspace.udla.edu.ec/handle/33000/9502| Tipo de material : | bachelorThesis |
| Título : | Diseño de imagen corporativa y publicidad corporativa de Admix Cia. Ltda |
| Autor : | Loayza Sánchez, Magdalena Lucía Peñafiel Zurita, María Paulina |
| Tutor : | Troya Zurita, Edwin |
| Palabras clave : | CAMPAÑAS PUBLICITARIAS;IDENTIDAD CORPORATIVA;DESARROLLO EMPRESARIAL |
| Fecha de publicación : | 2000 |
| Editorial : | Quito: Universidad de las Américas, 2000 |
| Citación : | Loayza Sánchez, M. L.; Peñafiel Zurita, M. P. (2000). Diseño de imagen corporativa y publicidad corporativa de Admix Cía. Ltda. (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El trabajo de titulación que se desarrolla a continuación consiste en la elaboración de la imagen corporativa de Admix (empresa elaboradora de productos químicos para la construcción), y diseños de material publicitario para la misma... |
| Descripción : | The degree work that follows is the development of the corporate image of Admix (company that produces chemical products for construction), and designs of advertising material for it. The objective of this work was to define the identity of the company, design an image that distinguishes it from the competition. In order to do this, internal research of the company, field and bibliography had to be carried out. During the development of the investigation it was determined that the main problems of the company were: the lack of advertising diffusion and the clarification of the confusion between the name of the Admix company and that of the Setmix brand. Because the consumer is already identified with the name Setmix it was decided that this would be used in the corporate image, but always clarifying that Setmix are products manufactured by Admix. Cia. Ltda. This resolution was accepted by the client, who rejected any other alternative. In developing the work it was defined that the most appropriate means to reach the consumer are direct mail, direct marketing, printed material that communicates the identity, objectives, mission of the company. The first step to start the development of the corporate image was to know in depth the Admix company, define what has been its advertising development in its time of existence, that is, to prepare the advertising brief of said company, Admix is new in the market so lacked such information, the work first consisted in making the Brief to know the client thoroughly and determine the appropriate target to which the communication would be directed; with regard to information about consumers, interviews with engineers, architects on these types of products should have been carried out in order to know what their needs are. Once the research was done, the corporate image was designed in which the identity of the company is defined, always highlighting the Setmix brand, as products manufactured by Admix. The next step was to define and design the most suitable advertising material for the company according to the possibilities, needs and desires of the client, each design was constantly shown to the client. As a final step, promotional material was made as a proposal to the client that will highlight the image, identity of the company and will differentiate Setmix from the competition thus obtaining a strong position in the mind of the consumer. When developing this work it was defined that the advertising material will obtain positive results in the company, since the stronger its communication will increase its clients and its image will have strength in front of the competition. the identity of a company is essential to be remembered by the consumer, the development of this work will recognize the importance of advertising in the development of a company, as in this case in the area of construction the company Admix. |
| URI : | http://dspace.udla.edu.ec/handle/33000/9502 |
| Aparece en las colecciones: | Licenciatura en Publicidad |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TPU-2000-20.pdf | 13,34 MB | Adobe PDF | Visualizar/Abrir |
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