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http://dspace.udla.edu.ec/handle/33000/9348| Tipo de material : | bachelorThesis |
| Título : | Propuesta de distribución y puestos de venta para la Feria Central de Guápulo |
| Autor : | Anagumbla Simba, Suyen Shanira |
| Tutor : | Andrade Marín Rivadeneira, Silvia Patricia |
| Palabras clave : | PROMOCIÓN DEL PRODUCTO;ARTESANÍAS;FERIAS COMERCIALES;STANDS |
| Fecha de publicación : | 2018 |
| Editorial : | Quito: Universidad de las Américas, 2018 |
| Citación : | Anagumbla Simba, S. S. (2018). Propuesta de distribución y puestos de venta para la Feria Central de Guápulo (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Este proyecto nace por medio del cabildo de Guápulo quienes conjuntamente con la Universidad de las Américas emprenden un proyecto llamado paseo Guápulo en beneficio para la comunidad... |
| Descripción : | This project was created by the council of Guápulo who together with the University of the Americas embark on a project called Guápulo ride benefit for the community. Planning the design of a sales stand and the distribution of it that will be called central fair, locating it in the outskirts of the main church of the sector, solving the needs of a group of merchants (artisans from 20 to 45 years old), the sales point where they advertised or exhibited their products was not suitable for displaying, displaying, ordering and at the same time attracting the customer since they had a common table as a sales point, this influences that the sales of the merchant are low and as such way there is disinterest in the target audience. When knowing the needs of the user (merchants), a user-centered methodology was used, which helped to establish the needs of the target audience and, thanks to the participation of the users consulted, the design of the sales point began. The sales point designed adapts to different lines of products, for its production it conserves a material from recycling, it has the feasibility of being transported by the same user with just pushing it and in its interior it has compartments to store the products expose itself, and also the parts that build it in exhibition area making the same removable and mountable, with a cover and light supports that allows its doubles, the resting place for the user is practical and effective. Once the sales point has been made, the design and distribution proposal has been validated, through the functionality, durability and acceptance of the user to whom it is directed, achieving the objective and resolution of the problem that was first established. |
| URI : | http://dspace.udla.edu.ec/handle/33000/9348 |
| Aparece en las colecciones: | Licenciatura en Diseño Gráfico e Industrial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TDGI-2018-17.pdf | 5,49 MB | Adobe PDF | Visualizar/Abrir |
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